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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. Not very delightful.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

There are so many rules and guidelines and so much planning and preparation involved. To learn more about Facebook’s contest rules, visit their Page Guidelines. In other words, you write the official rules, and any legal backlash will be your problem, not Twitter’s. June 26, 2012. Set Your Goals. Hey Word Nerds!

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. 1) Facebook.

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Decentralized Content Marketing: The Latest Trend We Need to Face

Hubspot

It was a strategy that worked and continues to be a major business driver. My company, HubSpot, has over 1.5 In 2012, Twitter Cofounder Ev Williams launched Medium. If you plan on re-posting a piece of content on your blog that you’ve previously published externally, you should follow a few guidelines.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. We do that here at HubSpot, actually. Why does this method -- working with a colleague instead of a boss on content approval -- work? What's the last hurdle? So what do you do?

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9 SEO Tactics That Just Don’t Work Anymore

Hubspot

This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms. Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! Around Penguin 2.0,

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The Top 10 Qualities of High-Quality List Posts

Hubspot

by writing awesome ones! In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. A list post could work for any industry, as long as the subject matter and quality fit the audience.