Contently

NOVEMBER 7, 2016

Social ad spend is on the rise as well. As mobile spend has grown, so, too, has social media revenue. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. unhealthy pic.twitter.com/x0gRXWz6XT.

Facebook 128

Facebook Rules Advertisements Advertising 128

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Every new social network, gadget, movie or TV show is trying to get our attention. I love the thought, but it isn’t that simple.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. The exports feature lets you download or share the social analytics report directly from the tool with multiple email ids. Yes, you heard that right! What’s the solution?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Convince & Convert

AUGUST 31, 2015

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in. And that’s precisely where social media comes in. So how can investors make the most of various social media platforms?

Social Media 156

Social Media Media Ad brokers Twitter 156

Hubspot

JUNE 14, 2012

Every so often, someone will pose a question about whether or not Twitter is dying. Trouble is, the debate is usually framed around various studies that report on Twitter usage, citing increases in things like number of users, tweets, and mobile usage. There are 100 million active Twitter users. Where's the qualitative analysis?

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. Here’s a rather unscrupulous variation of this theme.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

SnapApp

JUNE 12, 2012

LinkedIn.enough names are orbiting the sun of "Social Media" it's hard to make sense of it. And that's without accounting for how rapidly the social media landscape changes. At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Social Media 133

Social Media Media Blogger Television marketing 133

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” Blogger outreach is more PR than social media. ” Take your bloggers and social media influencers to lunch. ” Do you appreciate your blogger network?

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. What is Dark Social?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 comments, I was truly astonished by the amount of support and interest.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. Outside of TV, YouTube also holds the edge when it comes to other social and streaming competition.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 423 minutes are spent each month by Facebook users social networking.

Social Media 80

Social Media Media Social Networks Wikipedia 80

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Find your competitors online and start monitoring their social media channels.

Social Media 74

Social Media Practices Media Allocation 74

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. Batali is all over social media. ” Social media is the marketing channel of choice for showcasing Peloton instructors. .”

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Google Alerts (free).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. But sometimes you get pure silence (or crickets ??) in response.

Tips 69

Tips Content SERP Custom Publishing 69

Marketing Insider Group

AUGUST 20, 2013

They are three times as likely to follow brands over a family member on social networks. Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Facebook has more than 1 Billion network users. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

APRIL 16, 2015

If you want to get more of your YouTube subscribers or Twitter followers to like your Facebook page, you’re going to have to upload a video from YouTube or another site onto your other accounts. Just take the marriage equality Facebook photo or the KONY 2012 video, for example. Which platform do you think is better?

Facebook 166

Facebook Video Marketing Tips Youtube 166

Webbiquity

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

Best Practices 100

Best Practices Social Media SEO Blogger 100

Convince & Convert

JANUARY 28, 2014

The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source. You can also find her on Twitter and Google+.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. The dominance of mobile has been visible across Parse.ly’s network of sites.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Biznology

JULY 26, 2016

OK, here’s all the rest of the info from the FIR #45 page from the FIR Podcast Network site: Yesterday’s panel featured me, digital strategist and technologist Chris Abraham , Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully.

PR 80

PR Web 2.0 Blogger Public Relations 80

NuSpark Consulting

APRIL 28, 2012

So let’s remove salaries and time fees from any social media ROI calculation. To go further, do you calculate the ROI of networking? Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Any cost of a social media management tool can also be applied to the ROI calculation.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100