Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. I hope you enjoy the review.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. the Google+ visits than sites without the button. 625,000 new users on Google+ every day.

Statistics 100

Statistics Social Media Media Sample 100

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

Google 123

Google Press Domain Marketing Management 123

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? So let’s begin.

Work Management 107

Work Management Google Marketing Budget ROAS 107

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Guest post by Athena Newton.

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Webbiquity

AUGUST 7, 2020

Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue. Start Marketing Anytime. Scale Without Added Costs. Conclusion.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JANUARY 9, 2014

. ” The discussion begs the question: Does linking out to “credible” third-party sites positively boost SEO performance? No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well?

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Top SEO Tools for 2012 by Mark The Marketer. Which tools work best outside the U.S.?

Keywords 100

Keywords Research SEO Tools 100

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! This is especially true if your site already has a relatively small number of backlinks or is in a less competitive vertical. Buying links from a list of sites that have varying pricing for placement.

Lead Scoring 94

Lead Scoring Lead Ranking CAN-SPAM Profiling 94

KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. Most of the immediate flaws have since been addressed, including the ability to add multiple page managers and verification with site and organization.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. What is Google Analytics 4? How is Google Analytics 4 different from Universal Analytics? What is Google Analytics 4?

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100

Tactics SEO Google Press 100

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

accelerate agency

OCTOBER 1, 2020

To help you get more early adopters we created a shortlist of 15 of the best sites for promoting your startup. The sites I’m sharing are a mixture of forums and platforms. The top five are sites we recommend any SaaS business to look at using. You can’t simply promote your SaaS site on Reddit. Let’s get started.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

Biznology

JULY 11, 2012

Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” Whether you have heard about Google Panda or you haven’t, Panda is looking for you. Panda is a dramatically new approach Google is using to decide whether your content is high quality or not. What does Panda mean to search marketers?

Google 80

Google Wikipedia Webinar Metrics High Quality Lead 80

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Just look at the integration of Google+ goodies into Google’s search results. But the move also signals Google’s sense of other social sites’ value to consumers. Image via Wikipedia.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). No need to learn how Google thinks reports should be named or grouped!)

Marketing Analytics Tools 80

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 80

Convince & Convert

APRIL 15, 2016

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Till now, Google ignored the actual context used in phrases.

Google 117

Google Wikipedia Content Wiki 117

Brightedge

AUGUST 7, 2020

If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. Earning backlinks organically is difficult, and while creating new content isn’t guaranteed to generate backlinks, a strong content strategy will be crucial to building backlinks to your site.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

RebelMouse

NOVEMBER 28, 2018

received warnings via Google Search Console that their sites were performing too slow. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. Google Spares No One: The Redesign Has Decreased Speed Scores Across the Web. So what about Google's news aggregator and app instead?

CMS Development 56

CMS Development Google Classified Ads Paid Search Agency 56

Martech

AUGUST 27, 2021

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Read more here.

Privacy 111

Privacy Work Management Marketing Management Privacy Protection 111

Webbiquity

JUNE 23, 2016

In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. 2) Coursera.

Education 150

Education Tools Best Practices Business 150

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

Domain 129

Domain Brand Identity Branding SERP 129

RebelMouse

NOVEMBER 28, 2018

received warnings via Google Search Console that their sites were performing too slow. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. Google's update to PageSpeed Insights has dramatically decreased Lighthouse scores across major sites, including Google itself.

CMS Development 41

CMS Development Google Paid Search Agency Optimization 41

Hubspot

JUNE 9, 2017

Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”. Google knows that -- and now, it wants to prevent that from happening to Chrome users. What's New in Google Ad Blocking. You can’t just close it, either.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Needless to say, Google quickly caught on. XML sitemaps help search engines index your site faster. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Make sure all content has proper sharing integrations so that your messages can be emailed, saved, tweeted, and shared via social media channels.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. In other words, a fairly time-consuming holistic approach will help your site climb to the top by catering to the specific needs of your audience.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

SocialPilot

MARCH 5, 2024

Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. Google Analytics shows you all the data around your referral traffic. Make sure that you already have a Google Analytics account set up.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. Look at the customer’s search behavior, look at the context of their search, look at the Google recommendations, and you will notice that the same words, terms, and topics will come up all the time. The client’s web site is treated as a “buyer intent tool.”

Top of Funnel 108

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 108

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Shadow traffic is visits to your site that are not captured by your typical analytics software provider. Events are little packets of information that summarize your activity on the site.

Traffic 135

Traffic Work Management Marketing Management Privacy 135