KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter is one solution. Wildfire by Google (@wildfireapp).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

Contently

NOVEMBER 7, 2016

Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Convince & Convert

AUGUST 31, 2015

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. And that’s precisely where social media comes in. The Hunger Games grossed $152.5

Social Media 156

Social Media Media Ad brokers Twitter 156

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. By the end of 2013, Twitter had over 210 million users. Plus, it’s Google!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

B2B Digital Marketer

MAY 20, 2021

When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution. Navah’s Twitter: [link]. Navah’s LinkedIn: [link].

Privacy 52

Privacy Paid Search Agency PPC Companies 52

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Best Practices 145

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Google Analytics shows you all the data around your referral traffic. Make sure that you already have a Google Analytics account set up. Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon.

Social Media 48

Social Media Social Marketing Planning Media 48

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Social Media 133

Social Media Media Blogger Television marketing 133

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. TopRankMarketing.com.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. 6) Twitter Cover Photos. In September, Twitter announced a change to the layout of its profile pages. 8) New LinkedIn Company Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 comments, I was truly astonished by the amount of support and interest.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Social platforms such as LinkedIn, TikTok, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. At the Agency, LinkedIn has become our second home.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. Leadsberry is among the oldest of these systems, launched in July 2012.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Marketing Insider Group

MARCH 19, 2013

Sandra built and launched the data-driven marketing practice called “ Precision Marketing ” from the ground up and published her book on the topic in June 2012. She was also honored with Business Marketer of the Year in 2012. You can find Sandra on LinkedIn and Twitter @ sandraz. Tell me about yourself?

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100

The Lead Agency

OCTOBER 30, 2017

As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach. Advertising on Facebook, LinkedIn, Twitter and Instagram gets more sophisticated with each year. Another of our key B2B social media strategies is investing in your content. Optimise your Call to Actions.

Social Media 74

Social Media Practices Media Allocation 74

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. Google Analytics) at 59%.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

FEBRUARY 5, 2014

In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.” He explains the wake up call like this: Instagram, Zappos, Airbnb, Twitter, and Facebook all became billion dollar brands without any traditional marketing. The term was first used by startup marketing consultant Sean Ellis in 2010.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Marketing Insider Group

DECEMBER 18, 2012

” Some have called 2012 “ the year of the story.” I’m not sure 2012 will be remembered as the year of the story. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Focus On The Customer.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. In the B2B marketing space, LinkedIn is the most effective social media platform. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. The audience on Twitter wants information faster. Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. Why Quora Won’t be “Bigger than Twitter” by Smart Insights. ” The second involves following Google engineers (and ex-Google engineers) on Quora to try to gain insights on the inner workings of Google’s algorithm.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Digital B2B Marketing

DECEMBER 13, 2011

What are the trends they are looking towards in 2012? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Valasys

FEBRUARY 4, 2020

NetWise Data LLC, which swears by the vision of ‘brand behind the brand’, has been helping companies like Bizo handle their B2B data & is a leading name in articulating B2B display audiences since 2012. The integration will facilitate direct ‘farm-to-table’ access for all data requirements across every digital channel.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

markempa

AUGUST 19, 2012

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Related Resources: MarketingSherpa B2B Summit 2012.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Marketing Insider Group

AUGUST 20, 2013

Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico. Wearable devices have grown by 2x month over month since October 2012.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? Late last year, I offered a few marketing predictions for 2012 and now it’s time to take stock and see if I missed the mark… Prediction 1: Sales Enablement is More Important Than Ever. Videos and Gamification and Visual Content will continue to grow in importance.

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. Event/Trade Show Review. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. Event/Trade Show Review. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120