Biznology

MAY 18, 2015

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. A few years ago, Google showed a sea of blue links leading to web pages.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. A picture is worth a thousand words so the cliché goes and a motion picture is priceless, which is why Pew Internet described videos as “social currency” when they reported in 2012 that 41% of adult internet users share and repost videos on social media.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. He is the author of “@YourService” (Wiley, 2012). There are things about it that could, maybe, give it legs. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 6, 2015

However, in 2012, Google’s Penguin algorithm emerged and changed things drastically. Following the introduction of Google Penguin, link building became less about quantity and much more about quality. Links will remain at the core of Google’s search algorithm. Link Building Present. Link Building Future.

Link Building 80

Link Building Ad Building Webinar Metrics Search Marketing 80

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. Photo credit: Wikipedia.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

JUNE 11, 2013

According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. Are you going to be polite or effective?

Blogger 80

Blogger Opt-out CAN-SPAM Internet Marketing 80

Biznology

SEPTEMBER 30, 2011

In fact, by saying that every day something new happens is looking at the tortoise’s version of the Internet space as opposed to a hare’s point of view which needs the new Real Time offering from Google Analytics to see something when it happens, not if it happened in some previous time period. Yup, you read that correctly.

Marketing Analytics Tools 80

Marketing Analytics Tools Internet Marketing Google Startups 80

Biznology

SEPTEMBER 25, 2015

At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. I directed them to focus on three key areas: The Zero Moment of Truth , the concept pioneered by marketers at Google that focuses on the importance of visibility at the earliest research stage of the customer journey.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Lesson for leaders. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

SEPTEMBER 25, 2012

You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient.

Business 80

Business Twitter Work Management Social Media 80

Biznology

NOVEMBER 26, 2013

And, if you were at all associated with the Obama campaign in 2012, you would have been flooded by surrogates. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Sort of like cheating. And so is press secretary Jay Carney.

Communities 80

Communities Work Management Marketing Management Social Media 80

Biznology

NOVEMBER 8, 2012

In 2012, IBM made a concerted effort to use a unified keyword database. Clients and prospects (and Google) appreciated the high signal/noise ratio. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JULY 26, 2016

Sullivan has been named as The Hub’s “Individual Influencer of the Year” for 2014, one of PR’s most influential professionals in the PRWeek Global Power Book in 2015, and one of PRWeek’s 40 Under 40 Rising Stars in 2012.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

AUGUST 14, 2012

It’s 2012 not 2006 — olly olly oxen free. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

JUNE 17, 2013

Mobile viewers watch videos that are 3 times longer those on PCs and laptops, and the number of mobile viewers are expected to reach over 54 million by the end of 2012.(comScore). 2 nd largest search engine after Google is YouTube. comScore). public domain). Do these reasons convince you?

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. We’re already witnessing better ways to capture (the IBM Smarter Planet initiative is a good example of that), filter (Google Plus’ circles), distribute (Tumblr, StumbleUpon) and consume (Flipboard, Zite) it. ” is always in our minds.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

DECEMBER 24, 2013

billion in 2012 should know better surely didn’t work well in her favor. While Facebook and Pinterest are like pet cats and Google+ is like a pet turtle, Twitter is like owning a pet dog. The assumption that someone who has the earned position as head of communications for a company with a revenue of $2.8

Social Media 80

Social Media Media PR Work Management 80

Biznology

FEBRUARY 18, 2013

To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. HOTEL TONIGHT : Sought to acquire new customers who would download its last-minute hotel booking app and ultimately use it to book room nights.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

OCTOBER 8, 2013

For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. How do I know?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

JUNE 15, 2015

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). But what Google really doesn’t want you to know is that’s becoming less true every single day.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Biznology

AUGUST 7, 2012

Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Never try a Google Crashers.

Google 80

Google Adsense Social Networks Domain 80

Biznology

APRIL 4, 2017

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. How to recover from Google Penguin and Google Panda. Google is a lying liar that lies. Like this post?

Social Media 130

Social Media Search Marketing Social Marketing Marketing Analytics Tools 130

Biznology

DECEMBER 29, 2015

If you have a brand site you want to turn into Google catnip, Audienti’s for you. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

JULY 24, 2017

Google went on record claiming that Amazon is its biggest competitor in search advertising. Amazon is so reliant on robots for order fulfillment that it purchased robotics and automation provider Kiva Systems for $775 million in 2012. Motley Fool). Entrepreneur). As of early 2015, Amazon employed a fleet of 15,000 robots. Motley Fool).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Biznology

OCTOBER 10, 2014

As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. What is Google’s huge mistake, why is it so damaging, and how can you avoid doing the same thing? ” [Emphasis mine].

Wikipedia 80

Wikipedia Paid Search Agency High Quality Lead Search Marketing 80

Biznology

JANUARY 1, 2013

However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. A blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. Flipboard is the best-in-breed social newsreader.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

APRIL 1, 2014

Google is wary of severe SEO front loading, rightfully so. If you over-commit to blogging, a newsletter, list-building, Facebook, Facebook Pages, Google+, Twitter, Pinterest, Tumblr, and spend all of your time, energy, best ideas, and passion well before you’ve gotten any traction. People really want to start big.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

Google is wary of severe SEO front loading, rightfully so. If you over-commit to blogging, a newsletter, list-building, Facebook, Facebook Pages, Google+, Twitter, Pinterest, Tumblr, and spend all of your time, energy, best ideas, and passion well before you’ve gotten any traction. People really want to start big.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

FEBRUARY 12, 2013

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Google Wildfire social media marketing at LeWeb 2012 (armdevices.net). “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

JUNE 26, 2012

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80

Blogger Outreach PR Media 80

Biznology

DECEMBER 17, 2013

Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). My old company, the company I founded and left on March 8, 2012, hasn’t updated its site at all in the last 22 months. Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr. That sucks. Don’t judge.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

FEBRUARY 28, 2017

He registered domains that are defensive like TrumpCorporationSucks.com , practical like TrumpBuilding.org , and aspirational like TrumpRussia.com (since 2012!). Here’s some background: Trump owns over 3,000 websites, including TrumpFraud.org and VoteAgainstTrump.com. year — probably close to $30k/year.

Domain 80

Domain Godaddy Marketing Management Lock-In 80

Biznology

MARCH 3, 2015

Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? It’s 100% my social media cred (or, it could be that I have been farting around on Medium since May, 2014 — Medium was born in August 2012). Well, until now, what would you do? Copy and paste? I really don’t know how I have 4.7k

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80