Marketing Insider Group

AUGUST 30, 2019

”, the company did not appear on the first 10-20 search results pages. Given the low amount of early-stage traffic and poor search engine ranking for important keywords, I built a business case to get sales to pressure my peers in marketing to move ahead with the content marketing program.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Convince & Convert

MAY 23, 2017

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. If 80 percent seems high, we’re on the same page, so let’s see what else there is.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. This is a screenshot of ours: Why use a Facebook Landing Page for this?

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Hubspot

JUNE 20, 2017

The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. That helps drive a considerable amount of visibility and referral traffic. SlideShare referral traffic has more inherent trust in you.

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Landing page usability testing is critical.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. What's Up With Those Big Bumps in 2012 and 2013? Why Do More Subscribers Lead to More Traffic?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. This considerably reduces your CPA.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Tomorrow People

SEPTEMBER 11, 2012

Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. It will be easier to create landing pages , even if you can’t use HTML, with simple ‘drag and drop’ building tools.

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

B2B Marketing Traction

JUNE 12, 2012

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. Your outreach activities, online and offline, are the spokes that feed traffic to the hub. Does your website attract quality traffic? Are you able to convert them?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Pearl Digital Marketing

OCTOBER 13, 2019

Are your blog posts or landing pages doing as well in organic search as you thought they would? Maybe your page ranking isn’t the greatest, and you’re not sure why. They’ll come up with a list of recommendations of things you need to fix on the pages on your site to make them more search engine friendly.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

MAY 26, 2014

Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Often, lead generation problems can be addressed by fixing other problems -- like website traffic, for example.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

OCTOBER 28, 2020

How many "likes" do you generally get on an individual Facebook post? What is your average landing page conversion rate? For example, if your company is looking to grow by 5% in revenue in the following quarter, you’ll need to figure out how many leads you’ll need to generate in order to close 5% more customers or revenue.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

JANUARY 27, 2012

Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how. The company did an A/B split test on its homepage and found that its control page performed 61% better than the treatment page from December 16th to the 23rd.

Traffic 28

Traffic Work Management Generation Demographics 28

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. In general, you can assume you're responsible for the legal and logistical portions of your contest; Facebook just provides the people. June 26, 2012.

Social Media 100

Social Media Media Rules Guidelines 100

NuSpark Consulting

MAY 3, 2012

Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator. The Good: Adds more functionality to keyword and traffic research.

Adwords 100

Adwords Features Google Lead Scoring 100

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Strategic-IC

APRIL 6, 2022

Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. With Dark Social, you’ll see site traffic like this, but have no visibility into what sparked that visit or enquiry originally. When you land a new customer, ask how they heard about you.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Social media is not only a customer communication-specific marketing strategy.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

NOVEMBER 15, 2012

Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement. As a result, our study revealed that photos on Facebook Pages received 53% more Likes than the average post. such as generating website traffic.

Facebook 28

Facebook Generation Clickthrough Sample 28

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. In 2018, video on YouTube generated around $3.36

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

DECEMBER 28, 2011

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? And can A/B testing extend beyond landing pages to other areas of your marketing? (It In the lead generation game, your gut can only get you so far.

Landing Pages 28

Landing Pages Paid Search Agency Click Rate Case Study 28

Hubspot

DECEMBER 23, 2011

Converting traffic into leads. Analyzing the effectiveness of your lead generation. Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Keep other web pages up to date. lead goals. Getting Found.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 20, 2011

This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3) Ebooks to help you learn broad inbound marketing strategies: 25 Website 'Must Haves' for Driving Traffic, Leads and Sales. How to Increase Awareness And Generate Leads With Local SEO. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

RebelMouse

APRIL 3, 2018

What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google. Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most. Keep checking back through December!

Google 53

Google Lead Ranking SERP Lead Scoring 53

Directive Agency

DECEMBER 13, 2018

Focus on the homepage, core/product pages, and your blog pages. Search engines use meta tags and heading structure to better understand your page as well as crawl that page. Internal links navigate you to different pages on the same domain, which helps establish website hierarchy and spread link equity.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Content Marketing Institute

FEBRUARY 5, 2019

For instance, as CMI founder Joe Pulizzi pointed out years ago, the LEGO Movie entertained mass audiences and earned millions in revenue as a traditional feature film; but it also performed strongly as a marketing vehicle by winning the hearts and minds of a new generation of prospective LEGO consumers.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

NOVEMBER 16, 2012

Audience/Traffic. Sundeep Kapur | November 15, 2012. Factor in some user-generated content or questions - this is what will keep the consumer engaged. How many times have you received an email where the images are broken, the formatting is messed up, or worse yet, the landing page takes you to the land of nowhere?

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

JULY 29, 2012

But this is a little bit different, in that the Recommendation Bar is more interactive and auto-publishes stories that users have read to their Timelines and newsfeeds in order to further bolster engagement and referral traffic. After all, you do want to generate leads from Pinterest, right? Still confused as to what exactly changed?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

JUNE 16, 2016

And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers. The latter definitely isn't as lovable.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Content Marketing Institute

NOVEMBER 20, 2017

For the record, he notes that artificial intelligence is an umbrella term for lots of related terms, including machine learning , deep learning, natural-language processing, natural-language generation, computer vision, and image recognition. Paul urges you to compare how the machine-generated subject lines do against your own in A/B tests.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? 1) I will blog at least twice a week.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28