ViewPoint

FEBRUARY 23, 2012

I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing. Massively shift costs out of your combined Sales and Marketing engine.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. Develop and implement a demand generation strategy including content marketing and development.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll also supports my message of how content marketing and lead generation go hand-in-hand. However, the importance of content strategy to lead generation cannot be understated.

Lead Generation 100

Lead Generation Paid Search Agency Customer Surveys Generation 100

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Which posts generated the most comments? Most importantly, how did you do in 2011, and what are your plans for 2012? What about you?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Valasys

OCTOBER 18, 2023

Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices. One of the most significant advantages of GA4 for modern businesses is its applicability to lead generation. How to use GA4 for Lead Generation?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Evaluate current media mix for lead generation. How many qualified leads.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Biznology

DECEMBER 28, 2021

Gen Z has often been called “the most entrepreneurial generation ever.” 2021 represents a watershed year in terms of the generational makeup of the independent workforce. This compares to only 6% of independent workers aged 18-24 a decade ago (data from the 2012 MBO Partners State of Independence study ).

Demographics 104

Demographics Case Studies Small Business Marketing Studies 104

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News. How about you?

Lead Ranking 100

Lead Ranking Lead Scoring Paid Search Agency Planning 100

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Event Recap: MarketingSherpa B2B Summit 2012. Content Marketing B2B Summit 2012 content marketing lead gen summit 2013 social media'

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Customer Experience Matrix

JULY 31, 2012

With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 1, 2011

After all, most leads these days tend to be generated online. MarketingSherpa, a research firm specializing in tracking what is effective in all aspects of marketing, wanted to learn more about how organizations allocate budgets to maximize high-quality lead generation from SEO.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from the one of the past decade.

Peer-to-peer 156

Peer-to-peer Generation Public Relations Ethics 156

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

JULY 10, 2012

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. We expect lead rates to trend down over the next two quarters (Q3 and Q4 of 2012), but not below about 7% (a relatively healthy lead rate over the past four years). Lead rates trail the GDP by about a quarter.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Source – Online Demand Generation: Top Media Vehicles for Driving Leads.

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Biznology

OCTOBER 28, 2021

As the study chart below shows (click to enlarge), in 2012, only 3 percent of full-time independent workers reported having used an online marketplace to find work or customers in the prior 12 months. Their use grew steadily from 2012 to 2020, then jumped substantially in 2021, increasing from 27% in 2020. In 2021, 40% said they had.

Click Rate 104

Click Rate Advertising Agencies Studies Marketing Report 104

ViewPoint

JULY 19, 2012

Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions. The leads you’re generating now may likely not impact you until next year.” Some Progress On Alignment & Lead Definition—But More Work Is Needed.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. We weren’t surprised by their responses. Tuesday, October 18, 2011. PST, 11 a.m.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012).

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

markempa

FEBRUARY 4, 2013

Despite ranking below 170 on the World Golf Rankings at the start of 2012, Piercy now holds the 41st spot at the end of the season. After winning the 2012 RBC Canadian Open, Piercy was eligible to participate in the Bridgestone Invitational. It was a smart decision. For KeyedIn, this has paid off in many ways …. Brand exposure.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this. What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

markempa

MAY 13, 2012

Tweet B2B marketers, stop focusing on generating leads. Before you do any more lead generation, make developing one your highest priority. You’re wasting your time and your sales team’s time. Now that I have your attention, here’s what you should focus on instead: helping salespeople sell. How do you do that? Don’t have a ULD?

Lead Qualification 120

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 120

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 77

Marketing AI Paid Search Agency Lead Ranking Psychographics 77

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Hope you find it useful!

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)? But wait, there’s more!

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Groove’s startup journey blog still generates tons of brand awareness for the company. The videos themselves built brand awareness and generated more than 5 million views.

Paid Search Agency 329

Paid Search Agency Companies Content Marketing Case Study 329

ViewPoint

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. Disqualified (21%).

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools.

Keywords 100

Keywords Research SEO Tools 100

Customer Experience Matrix

JANUARY 22, 2014

I’ll write about some others next week and then offer some general observations. Leadsberry is among the oldest of these systems, launched in July 2012. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license. Here are highlights of several vendors I’ve looked at recently.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Champion Communications

JULY 4, 2023

Through generating third-party endorsement for Hyperview, our strategy will look to leverage editorial opportunities, and capitalise on trending news topics, to build credibility of Hyperview amongst its desired prospects”.  

Work Management 62

Work Management Public Relations PR Marketing Management 62