Biznology

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Gen Z Driving the Changing Demographics of Independent Work

Biznology

Gen Z has often been called “the most entrepreneurial generation ever.” 2021 represents a watershed year in terms of the generational makeup of the independent workforce. This compares to only 6% of independent workers aged 18-24 a decade ago (data from the 2012 MBO Partners State of Independence study ).

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The Pandemic Accelerated Independent Worker Use of Online Marketplaces

Biznology

As the study chart below shows (click to enlarge), in 2012, only 3 percent of full-time independent workers reported having used an online marketplace to find work or customers in the prior 12 months. Their use grew steadily from 2012 to 2020, then jumped substantially in 2021, increasing from 27% in 2020. In 2021, 40% said they had.

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Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing

Biznology

a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation. According to a 2012 study by Marketing Sherpa, only 31% of B2B marketers have a well-organized qualification process in place. Here’s an example from the specialty chemicals business. King Industries, Inc., So get going.

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Why We Need Girls’ STEM Programs

Biznology

My post from 2012 shows the Omani team (above) and how carefully they branded themselves with red head scarfs (their app was something dealing with blood distribution, hence the color and the logos on their shirts). Just so you understand the process: each country holds its own competition, and that team goes on to the finals.

Education 104
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11 inspiring case studies of digital transformation

Biznology

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. GLASSDOOR : Covered more than 450,000+ companies in over 190 countries and territories.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. technologies , including content syndication, online collaboration, blogging, and consumer generated media. Can we even?

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What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. According to Nielsen, the time people have spent on apps doubled between July 2011 and July 2012. I don’t plan to be using the hospital that often to justify cluttering my iPhone screen.