Onalytica B2B

MARCH 15, 2018

I started The Social Media Hat in 2012 as place where I could write about blogging & social media, and experiment with content marketing overall. Sometimes that might entail email automation or sales funnels, where other times we might talk about stacking tweets or other social activities.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. By focusing on top-of-funnel metrics, you’re missing the whole story, and more often than not, when you dig deeper, you might find out that you’re driving the wrong kind of traffic. Play around with this formula to better understand your funnel.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

FunnelEnvy

JULY 24, 2023

When many people hear “pipeline acceleration,” they might initially think it’s strictly a sales term. We typically speak of pipelines as a sales concept. In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company. What is Pipeline Acceleration?

Top of Funnel 52

Top of Funnel Guidelines Wiki Startups 52

Biznology

JUNE 22, 2016

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Perfect for: Marketing analytics. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ANNUITAS

AUGUST 30, 2018

As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). Why is marketing’s story so different than sales? Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Customer Experience Matrix

JUNE 11, 2015

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. But the firm soon learned that this wasn’t enough.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Nespresso’s digital initiatives have proven fruitful.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Strategic-IC

APRIL 6, 2022

This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it. What is the ‘Dark Funnel’? They travel through the sales funnel, untracked. What impact does the Dark Funnel have on ABM? ‘If

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

markempa

DECEMBER 29, 2011

“We’ve seen a problem now where, even though marketing is doing a great job of generating leads, sales still cannot handle the volume and they slip away,” explains Paul. Learn more here: Teleprospecting that Drives Sales-Ready Leads and How One Company Slashed Their Cost Per Lead by More than Half.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

markempa

JANUARY 7, 2013

Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. No decisions” are increasing and the number of sales is declining.

Top of Funnel 120

Top of Funnel B2B Thought Leadership Work Management Marketing Funnels 120

Tomorrow People

NOVEMBER 21, 2011

million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. Keeping it focused on sales : SEO marketing on its own is just one aspect of the online sales funnel. Don’t do SEO without thinking of your sales funnel. No surprises there.

Search Engine Marketing 120

Search Engine Marketing Top of Funnel Search Marketing Effectiveness 120

markempa

NOVEMBER 21, 2011

That “waterfall” is a metaphor for key funnel stages. The concept is useful for any B2B industry with complex sales. All too often, sales and marketing have very different definitions of what a “lead” is. To apply benchmarks to funnel stages, you need an apples-to-apples comparison.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

Tomorrow People

FEBRUARY 14, 2012

Try out some of our top marketing ideas for Valentine’s Day 2012: Create a perfect match : Create a perfect match between each stage of your marketing and sales pipeline to ensure that you nurture people from prospects into customers. Wondering how you can create a stronger relationship with your client-base?

Top of Funnel 120

Top of Funnel Marketing Funnels Marketing Prospects Buy 120

ViewPoint

OCTOBER 9, 2012

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Lead definition and sales funnel stage impact cost-per-lead — there is a lot of lip service going around these days about the lead definition issue, but a Sr.

Cost per Lead 120

Cost per Lead Sales Qualified Leads Cost Lead Scoring 120

Valasys

OCTOBER 18, 2023

Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices. Craft personalized messages and offers to bring them back into your lead funnel. Remarketing: GA4 enables precise remarketing efforts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Skills: Marketing and sales: has knowledge about both. This makes marketing and sales more relevant. Sales alignment success. Understands campaign and pipeline flow.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. In the MarketingSherpa 2012 Lead Generation Benchmark Report (free excerpt at that link), the marketers surveyed indicated content marketing to be one of the most difficult tactics. Who really understands the customers better – Marketing or Sales?

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. ” Regardless of your marketing goal, your video content should cover all sales funnel stages : attract users, engage them, nurture them, and convert them.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. Real leads, pipeline and sales.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

markempa

JUNE 24, 2012

Unbelievably, most are still sending only raw leads to Sales, and they aren’t making an effort to bring those leads to a place where they’re ready for Sales to bite into. Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link).

Lead Generation 120

Lead Generation Top of Funnel Sales Qualified Leads Marketing Qualified Leads 120

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. You hit your target,” Baggott says.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. For some companies it may be, but your marketing team should have a Universal Lead Definition , mutually agreed upon with Sales, that defines exactly what a lead is.

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

The Effective Marketer

FEBRUARY 20, 2013

Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Which channels move your ideal customer down the sales funnel fastest? Well, times have changed.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

Marketing Insider Group

AUGUST 30, 2019

” Analogous to the traditional sales funnel, this discovery meant there are many more early-stage prospects just starting their buyer journey rather than late-stage prospects. I also knew sales executives would understand the power of showing up first in Google.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. On the sales side, really embrace social and listen in.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

JULY 20, 2017

Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. The Google Penguin update back in 2012 caused some commotion around the do’s and don’ts of link building. There is some research around this theory that is worth considering. This is false.

SEO 120

SEO CTR Domain Keywords 120

Customer Experience Matrix

DECEMBER 10, 2013

Fortunately, a diligent sales rep followed up by email and I remembered it was worth a closer look. The event data lets it report on individual movement through funnel stages, performance of start-date cohorts, and paths through a Web site or app, in addition to the usual profile reports.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 10:22 – Funnel Point 4: Tune Data Streams. 29:51 – Funnel Point 5: Timing It Right.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. A third type of direct selling is a product or information funnel. 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Convince & Convert

NOVEMBER 3, 2014

Youtility at All Stages of the Funnel. You need to create useful marketing that appeals to customers at ALL stages of the funnel. At the top of the funnel (sometimes abbreviated as TOFU) are potential clients who are not likely to be “in the market” yet in a classic sense. Youtility at the Top of the Funnel.

Top of Funnel 141

Top of Funnel Digital Marketing Funnels Work Management Marketing Funnels 141