ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. In the final Decision best-value bake-off phase, Forrester indicates that 35% of vendor selection decisions are made, making it more important to get connected and engaged in earlier phases.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Surveys: We survey newsletter subscribers all the time to learn about their challenges and needs, which drives a lot of our story ideas.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

ANNUITAS

FEBRUARY 4, 2014

In fact, according to Sherpa’s 2012 Lead Generation Report, 64% of respondents say they are passing all responses from marketing campaigns directly to sales. Clearly, not best practice. The reality is that in not doing so, they are producing less than stellar results and it is costing them time and money in the long run. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Even when the buyer gets to the vendor site, there is still a significant period of time between evaluation and validation.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Surveys: We survey newsletter subscribers all the time to learn about their challenges and needs, which drives a lot of our story ideas.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% According to Forrester, less than 12% of sales engagements are focused on customer value. But is Gartner being overly optimistic? But is Gartner being overly optimistic?

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? If you administer regular Net Promoter surveys of your customer base, you can use customers' Net Promoter Scores as a property to trigger workflows. there's more.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Conductor

APRIL 28, 2020

During the NHL lockout of 2012–13, Sydney Crosby took it upon himself to lead drills with his teammates four days per week until the lockout ended. Stay on Track with Your Content Calendar Surprisingly, an internal survey of 774 businesses showed that 39% of SEO/Content teams aren’t using a content calendar.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Vision Edge Marketing

JANUARY 23, 2024

Since 2012, NewVantage Partners has conducted a survey of data and information executives. Yet, a Forrester report found that while 74% of firms say they want to be “data-driven,” only 29% are actually successful at connecting analytics to action. In their most recent study, they found that “just 23.9%

Forrester 230

Forrester Barriers Fulfillment Analytics 230

The ROI Guy

JANUARY 16, 2014

In 2012, initial rosy predictions of 3.7% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 • IDC 2013 Buyer Experience Study (Oct) • Forrester Sales Enablement Conference 2013 • SiriusDecisions SiriusIndex, results from 2011 – 2013. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

The ROI Guy

APRIL 8, 2014

In 2012, initial rosy predictions of 3.7% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2013 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2013. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

MARCH 22, 2013

By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. According to SEOmoz's 2012 industry survey , 60.2% 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns , according to a Forrester report. 1) Generate More Facebook Leads.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Hubspot

JUNE 29, 2012

Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Marketing Insider Group

FEBRUARY 17, 2021

Going back further, that’s the norm since shortly after ads emerged when eBay ended their paid search spending in 2012. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. Yep, paid digital micro-targeted ads are just a big house of cards.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

FEBRUARY 6, 2013

A survey conducted by Dimensional Research found that customers prefer the in-store shopping experience over that of online shopping. Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. Trying clothes on, bringing your friends, and seeing window displays are what make shopping fun.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Martech Advisor

NOVEMBER 8, 2019

A 2014 Forrester study, titled ‘Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. 38 % have used their mobile device to check inventory availability while on their way to a store.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

The ROI Guy

JULY 8, 2014

In 2012, initial rosy predictions of 3.7% According to Forrester, prospects indicate that less than 10% of sales engagements are focused on customer value (down from a paltry 12%). Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2014.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

LeadSquared

MAY 22, 2014

In fact, webinars are the number 1 source of lead generation for businesses, with 51% of marketers generating new leads through webinars according to “2012 Tech Marketing Planning Guidance (Forrester)” (*as quoted in ON24 and CMI’s Webinar). Most webinar tools allow you to create this survey. Advanced attendee information.

Webinar Metrics 52

Webinar Metrics Landing Pages Sales Qualified Leads Conversion Rate 52

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. We’re all hungry for data. ” Facebook Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. AMP Agency uses next-gen programmatic media buying tools such as Forrester, MRI, and Nielsen to get a robust understanding of the brand’s target audience. Dive Deeper: How Remarketing Can Help Increase Conversions. 4) Disruptive.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Hubspot

AUGUST 27, 2012

Source: Forrester ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! 15) 53% of retailers plan to focus on web personalization engines in 2012. Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Social Media and Social Lead Nurturing.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

NOVEMBER 11, 2014

79% of survey respondents report at least sometimes checking reviews before making an online purchase. Their survey included 25,660 individuals who were asked “What key factor influenced you to buy online instead of locally?” This trend comes from a survey of 33,546 U.S. Key Findings. 3) “ Why Customers Shop Online ”.

Buy 28

Buy Case Studies Paid Search Agency Purchase 28

Marketing Insider Group

JULY 21, 2015

32% of survey participants said they trust information on company or brand Web sites. Forrester ). 445 different advertisers delivered more than a billion banner ads in 2012. Just 22% of consumers trust emails from companies or brands. MediaPost ). 13% of us trust ads on Web sites. MediaPost ). Only 32% trust ads in any channel.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Golden Spiral

NOVEMBER 20, 2020

Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester. Um, and then in the health tech space, uh, Kloss does a lot of research reading things like leapfrog surveys for hospitals. And it's like something from 2012.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Convert

FEBRUARY 24, 2021

You can also collect data from: surveys market growth statistics transactional data tracking customer feedback analysis subscription and registration data, etc. As it turns out, even though 74% of companies agree they want to be data-driven, according to a report by Forrester, only 29% could act based on analytics results. BestSelf Co.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94