Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. The Fragmentation of Brand Value.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Apparently little has changed in two years. Hopefully, they aren’t doing so anymore.

Forrester 80

Forrester Content Trade Show Opinions 80

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. 10 of the Best B2B Internet Marketing Infographics of 2012.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

ViewPoint

MARCH 6, 2012

This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Reddit/forum data: BuzzSumo recently integrated a lot of this really useful information. This isn’t surprising.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

KoMarketing Associates

MARCH 3, 2014

Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks. Over half of buyers (53%) indicated they’ll leave a website to research third-party references and information in their buyer decision making process.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

APRIL 11, 2013

Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts). MarketingSherpa’s 2012 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Versium

NOVEMBER 27, 2018

Versium has been recognized as an industry leader and disruptor in trend reports by Forreste r and Gartner. About Versium Founded in 2012, privately-held Versium is a data technology company that helps brands and agencies unleash the power of AI to dramatically improve marketing ROI.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Adobe Experience Cloud Blog

MARCH 7, 2017

I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Reddit/forum data: BuzzSumo recently integrated a lot of this really useful information. This isn’t surprising.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Use workflows here to trigger an internal email notification to your sales rep informing them of these high-value activities. there's more.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Forrester Wave Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vision Edge Marketing

JANUARY 23, 2024

Since 2012, NewVantage Partners has conducted a survey of data and information executives. Yet, a Forrester report found that while 74% of firms say they want to be “data-driven,” only 29% are actually successful at connecting analytics to action. In their most recent study, they found that “just 23.9%

Forrester 230

Forrester Barriers Fulfillment Analytics 230

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The information shown is purported to be accurate, albeit on a lag time of several weeks. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com. Check out the full story here.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Integrated B2B

NOVEMBER 27, 2012

In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. Read the full interview and our opinion on the research below.

Budget Programs 40

Budget Programs Vendors B2B Sales Sales Qualified Leads 40

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. They’re also a great avenue for sharing company information and providing industry knowledge. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

6sense

JUNE 14, 2016

The changing buyer’s journey is a topic every B2B marketer has had to grapple with as more content has moved online, more web destinations became available for buyers to do their research, and more prospects come well-informed with the knowledge garnered from digital efforts.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Hubspot

MARCH 22, 2013

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. It’s the only way to get prospects to pay attention.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. Source: Forrester Research ) Commerce is shifting more and more online. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Kotler & Armstrong (2012 p. Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Marketing: Be provocative and make social media systematic.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Crimson Marketing

MARCH 16, 2015

Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. billion in 2012, Best Buy began turning its stores into distribution centers for online shoppers, and currently offers 1-hour delivery in some markets. After losing $1.2

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Marketing Insider Group

JANUARY 14, 2014

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. I think it ultimately hinges on the individuals desire to share that information, and the benefit or value that they perceive they get from sharing.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Marketing Insider Group

JUNE 7, 2012

It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. The mobile internet and social web allow them to find the information they need, when they want it. Content has become shorter, less “serious” and more informal, social and “scan-able” on a mobile device.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Martech Advisor

NOVEMBER 8, 2019

A 2014 Forrester study, titled ‘Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. 71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

EveryoneSocial

OCTOBER 26, 2021

Plus, there are various new channels where people obtain information, and effective marketers need to be active participants within these. The term seemingly first hit the world in 2012 when Alexis C. Well, buyers — especially in B2B — consume and learn about products/services in so many different ways. Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. By Gerardo Dada. Not that it is not useful or powerful, on the contrary.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

FEBRUARY 13, 2012

Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121