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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change.

Buy 130
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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving.

Tools 120
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Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024

Top Rank Marketing

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

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Make Marketing Count in 2012

Vision Edge Marketing

According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets.

Planning 100
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Top SEO Tools for 2012 by Mark The Marketer. Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Bing Offers Up a Free Link Graph by SEOBook.

Keywords 100
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Why Your B2B Buyer Customer Experience is Bad

LeanData

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2B life, she detests her 2012-like experience. .

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The Future of Content Marketing Isn’t Content Marketing

Contently

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.