Hubspot

DECEMBER 23, 2013

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. There''s even a toolkit on how to ask your local town to declare December 3 Giving Tuesday !

Campaigns 28

Campaigns Advertising Agencies Sample Social Media 28

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. In our marketing emails, for example, we include social media links to the most popular social media channels: Facebook, Twitter, and LinkedIn.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Hubspot

JUNE 30, 2016

Customer service is still necessary, and the folks at Tesco have chosen to use Twitter as a way of executing this with a human touch. Coca-Cola had a 70-day campaign around the 2012 Olympics, and part of this was their “Coca-Cola Beat Generator” app. million Facebook impressions. Image Credit: Figment Productions. The results?

Amazon 52

Amazon Brand Identity Branding Marketing & Strategy 52

Convince & Convert

JUNE 8, 2012

They just want to be able to manage their Facebook page. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

DECEMBER 9, 2011

These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

APRIL 17, 2013

Here’s a quick sample of some of that campaign''s content: This approach not only addressed a concern The Rodon Group’s potential customers were facing, but something the entire country was worried about. According to business co-founder Nick Francis, Help Scout experienced a 678% growth in leads from August 2012 to February 2013.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Single Grain

OCTOBER 23, 2023

I was getting a bit frustrated dealing with everybody over Facebook messenger and email. Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. How do I make an online business for this?”

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 3, 2012

According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended. So when interviewing for any marketing openings, ask for plenty of writing samples -- press releases, blog posts, newsletter articles, anything! Or hey, maybe you even decide to hire your intern!

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Parse.ly

FEBRUARY 20, 2019

Overall, Google in 2018 and Facebook in 2017 fell into this category. Google added a number of ways for people to discover content directly in their product, and Facebook, of course, changed their newsfeed algorithm. In 2012, I had recently moved to NYC and I had a lot of reading time on my commute. Google – Other.

Aggregators 107

Aggregators Traffic Stats Case Studies 107

Convince & Convert

APRIL 15, 2012

What I found even more interesting than the research was the negative reaction to it by readers at Convince & Convert , on Twitter, on Google + and elsewhere. Here’s how: ExactTarget 2012 Channel Preference Survey. Survey Sample: 1,300 consumers. Uncertain if this was random sample, or self-selected participation.

Social Media 125

Social Media Research Media Sample 125

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? So, how important are online reviews to consumers?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Convert

JULY 26, 2023

Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites. Contrary to popular opinion, it isn’t about the sample size.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Outgrow

MARCH 4, 2020

Lay’s launched its ‘Do Us A Flavour’ campaign for the first time in 2012 in the United States. They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor. PepsiCo (Lay’s) also partnered with Facebook to change their usual ‘Like’ button to ‘I’d Eat That’.

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. An image of the ebook cover, a sample page of the ebook so people can see what's inside, or a preview of the first few pages? Format: Which offer format does your list prefer? Do they love webinars? Below a block of text?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

NOVEMBER 6, 2018

You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above. For what purpose do they use Instagram, Facebook, and other networks? The campaign was initially shared on social media in 2012 but went viral soon after. How Will You Measure Your Campaign?

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Scoop.it

OCTOBER 29, 2020

Not everyone may remember the Five Guys review by Daym Drops, which was released in 2012. The results are the following: It received several million views (which in 2012 was quite a big deal), now stands at 10 mil views. You do not need a huge sample to know where you stand. Facebook pages, Twitter accounts, Websites, Youtubers.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? That’s an 18% increase from just five years prior.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Hubspot

JUNE 9, 2016

2) Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). million users -- almost double the incremental users expected for Twitter, and far more than any other social platform tracked. Tweet this stat!

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Hubspot

AUGUST 9, 2018

According to Monster , there were over 200,000 marketing jobs in the United States in 2012. Social media marketing is leveraging social platforms like Facebook, Twitter, and Instagram to promote a company and its products and services as well as connect with its audience in new and authentic ways. The Marketing Job Market.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

MARCH 13, 2012

The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Let's dive into what causes people to dislike tweets, and what marketers can do to be better at providing the kind of content that people want to read on Twitter. Some of those probably seem pretty familiar if you're an avid Twitter user.

Research 28

Research Hubspot Paid Search Agency Twitter 28

Convince & Convert

FEBRUARY 16, 2012

55% of that sample stated that they were uncomfortable – and I’m doing air quotes, “uncomfortable” – providing their credit card information to social media sites for the purposes of conducting transactions. People just aren’t conducting a lot of significant transactions on Facebook. on Twitter.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Hubspot

AUGUST 19, 2016

When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. No one was interrupted, asked to sample something, or stopped to answer questions. 6) Facebook: Facebook IQ Live. 1) Lean Cuisine: #WeighThis.

Campaigns 28

Campaigns Advertising Agencies Work Management Marketing Management 28

Hubspot

OCTOBER 4, 2013

Over 2,700 partners drove conversation of the charitable day, which trended on Twitter (with the hashtag #GivingTuesday ) nationally and led to engagement from Bill Gates, Chase, and even The White House. Once you''ve got your message in place, g et your creative together for your campaign, including Facebook images, memes, and infographics.

Sample 28

Sample Social Media Landing Pages Advertising Agencies 28

Hubspot

APRIL 4, 2012

Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. What Social Media Marketers are Outsourcing in 2012. Monitoring.

Social Media 28

Social Media Work Management Media Marketing Management 28

Hubspot

AUGUST 10, 2012

In HubSpot's 2012 State of Inbound Marketing report , for example, we combined data from years past with our brand spankin' new 2012 data to show how inbound marketing-generated leads have consistently cost significantly less than outbound - generated leads. 7) Show Discrepancies. Isolated on its own, data can fall flat.

Paid Search Agency 28

Paid Search Agency Correlation Case Studies Content 28

Webbiquity

MARCH 27, 2013

” The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. It takes all the information in your profile and coverts it to a simple resumé that you can print out.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Here’s a sample email template you can use for this process: Subject: You should blog about [insert your guest blog post topic].

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

DECEMBER 11, 2012

Are you providing a sample (preview of first chapter etc.) You should follow Oli Gardner on Twitter | Google+. Oli Gardner says: December 11, 2012 at 2:30 am. deborah says: December 11, 2012 at 2:58 am. Why is this required says: December 11, 2012 at 6:37 am. Why is this required says: December 11, 2012 at 6:40 am.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Convince & Convert

JUNE 6, 2012

This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. Twitter users are 33% more likely to be Democrats. The percentage of Republications and Independents on Twitter mirrors the U.S. Two quick notes: This is not data dredging.

Statistics 167

Statistics Social Media Media Social Networks 167

Content Standard

FEBRUARY 13, 2019

” Hundreds of BU students and alumni also came out in favor of the video, sharing it on Facebook with the #ProudtoBU hashtag. Both Breakfast Club stars Molly Ringwald and Ally Sheedy declared their public support for the video on Twitter as did Phoenix, the band whose song it samples.

Education 58

Education Video Marketing Paid Search Agency Viral Marketing 58