Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

ClickZ

SEPTEMBER 10, 2020

Brands should handle personal info with the same delicacy, consent and discretion that would be granted to consumers’ physical bodies. As a brand, you’ve heard it; as a business, you’ve felt it—personal data is a growing force in consumer culture, and it’s seeding a host of new behaviors, expectations and trust metrics.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. Customer service interactions over Twitter have increased 250% in the last two years ( source ). website, social media, mobile, in person) ( source ). website, social media, mobile, in person) ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. How to Run a Contest on Twitter. sharing, tagging, etc.).

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. 2) Mobile-Only Facebook Ads.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 29, 2019

Personally, if I see that a company doesn't have a presence on social media, I lose trust and feel unsure if they even exist. Do you want to be on Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon? Facebook, Instagram, and YouTube are well-known for their advertising options.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

ViewPoint

JULY 12, 2012

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. ” Social Media: Less About Lead Gen and More About Creating Relationships. But more than that—to really nurture those leads, to create those relationships—so that ultimately they can go on to become an actual purchase.”

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Because, in content, there's a strong relationship between virality and emotion. Don't believe me? Think about how often content is shared across the web — for instance, there are over 2.45

Tips 69

Tips Content SERP Custom Publishing 69

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 Facebook is what humanizes you.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.”

Social Media 120

Social Media Media Work Management Marketing Management 120

Hubspot

OCTOBER 16, 2019

According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Image source: Twitter. PR firms can handle the relationship between the media and your company. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Content Standard

MAY 30, 2018

But in recent years, that personal brand has sought to expand beyond static deals that license images, names, and endorsements at a sky-high price. In 2010, James signed an endorsement deal with the McDonald’s brand, eventually earning around $4 million annually through the relationship. million followers combined.

Multi-Touch Attribution 60

Multi-Touch Attribution Brand Identity Branding Business 60

EveryoneSocial

OCTOBER 22, 2019

However, as social media networks like Facebook, Twitter, and LinkedIn continued to grow and data about employee reach became known, the concept of employees sharing branded content wasn’t so far-fetched anymore. We’ve discovered that not every employee wants to share or even cares about social media or building a personal brand.

Social Media 53

Social Media Media Work Management Marketing Management 53

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Send personalized email newsletters to your existing fans and followers by importing contacts from Facebook and Twitter.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

Adobe Experience Cloud Blog

JULY 27, 2012

By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Content Standard

JULY 13, 2016

That’s a big bump from 2012, when 49 percent of adults said they received news from social media. News discovery figures pretty heavily on multiple social networks, not just Facebook. Because Facebook is so huge, its reach is much larger. About 31 percent get news on Tumblr.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Facebook Promoted Posts. Facebook Advertisements. Here’s what we’ve learned! Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

JUNE 30, 2016

From leveraging convenience to prioritizing personalization, these are elements any marketer and business owner can take and test today. 3) Tesco: Add a personal touch. Customer service is still necessary, and the folks at Tesco have chosen to use Twitter as a way of executing this with a human touch.

Amazon 52

Amazon Brand Identity Branding Marketing & Strategy 52

Hubspot

JANUARY 4, 2016

Beyond the basics—Facebook, LinkedIn and Twitter—you’ve got Tumblr, Snapchat, Instagram, Pinterest and more that are vying for ad dollars and marketing efforts from organizations and companies looking to spread their message. Then, you want to track how they gave to see how your specific donor base responds to the ask medium.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 16, 2012

— Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012. 3) Mucked Up Mail Merges: While we applaud attempts at email personalization , it only works if you can execute correctly. If you're importing lists with bad lead information, you can't expect to deliver relevant, personal email content.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Adobe Experience Cloud Blog

OCTOBER 9, 2012

Marketo : I read that you personally edit the first paragraph of every post that runs on Social Media Examiner. Generally, these authors are considered influencers, or soon to be influencers and when their book comes out they are open to being interviewed and starting that relationship.

Social Media 48

Social Media Media Conversion Marketo 48

Hubspot

MAY 2, 2012

annoying you are on Twitter. That's exactly what CVS did when they launched its CVS_Cares Twitter account. 4,044 people are following this person, and he/she has only returned the favor for 5 people. Did you know that Facebook lets you post an update that is 63,206 characters long? What gives? 4) The Airing of Grievances.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

OCTOBER 9, 2012

You know, the person that manages the whole thing? Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. Who are the key influencers within your industry who you should develop a long lasting relationship with? 1) Sets Up and Manages Profiles.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

AUGUST 7, 2012

A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. 1) Twitter Live Feeds and Conversations. 2) Use Facebook to Tell a Story.

Social Media 28

Social Media Creativity Media Landing Pages 28

Convince & Convert

JUNE 8, 2012

They just want to be able to manage their Facebook page. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Because I think about my mom, and I wonder if my mom, who’s a fairly active Facebook user.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Single Grain

OCTOBER 23, 2023

I was getting a bit frustrated dealing with everybody over Facebook messenger and email. Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. How do I make an online business for this?”

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. What marketing tactics do you have planned for 2012?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 4, 2012

In 2012, the world of marketing underwent some major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. Don't have one handy? That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Oktopost

JULY 28, 2020

But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue. Social selling today is literally just selling and using social media to build and initiate relationships.

B2B 103

B2B Multi-Channel Ideal Customer Profiles Linkedin 103

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. From email subscribers to Facebook, Twitter, LinkedIn followers, and more. The post 5 Steps to Improving Subscriber Data for More Personalized Emails appeared first on Content Marketing Institute.

Enterprise Management 98

Enterprise Management Work Management Personalization Marketing Management 98

BenchmarkONE

FEBRUARY 18, 2019

Facebook has taken a big hit in the past year, with privacy and security concerns running rampant, but that’s nothing compared to the problems it’s caused countless small companies that focused their marketing strategies on the social media giant. The rate of engagement with Facebook users has made a significant drop in the past 18 months.

Facebook 90

Facebook Business Privacy Ad Exchange 90

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114