Hubspot

DECEMBER 23, 2011

That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success?

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Facebook is more informal. Earned Media Is Not Free Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

NuSpark Consulting

MAY 3, 2012

Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator.

Adwords 100

Adwords Features Google Lead Scoring 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Team lead for Social Media at CA Technologies.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook.

Social Media 100

Social Media Media Rules Guidelines 100

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Related Links and References.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Outbrain

APRIL 9, 2019

In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed.

Trends 40

Trends Planning Content Marketing Case Studies 40

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

DECEMBER 20, 2011

The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. Once you get people visiting your site, you need to work on converting them into leads, and then customers. How to Increase Awareness And Generate Leads With Local SEO. How to Master Facebook Marketing in 10 Days.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

SnapApp

AUGUST 8, 2012

Now that it's the beginning of August, you may have already planned or taken your 2012 summer vacation. Luxury Link has provided inspiration for the latter by creating and embedding their SnapApp onto their Facebook Page. In order for users to interact with Luxury Link's SnapApp, they must first "Like" Luxury Link's Facebook Page.

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Online Marketing Institute

JULY 31, 2012

Lead Generation. MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

AUGUST 19, 2012

How Optimizing My Ugly Google+ Profile Pic Increased Free Traffic 35% From SEOmoz. This one comes to us from our friends at SEOmoz, telling the tale of a story that was presented at MozCon: how optimizing a Google+ profile dramatically increased a blogger's traffic. Facebook Tests Promoted Posts in Newsfeeds of Non-Fans.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

JULY 29, 2012

He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning. Facebook Launches New & Improved Recommendations Plugin for Websites. As usual, Facebook changed something this week.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! You can't just have your mom and uncle Like every post you put up on Facebook. a lead generator! If you share valuable, lead generation content, it won't necessarily stimulate conversation. And so will your leads database. Don't believe me?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Single Grain

JULY 11, 2023

The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C. Madrigal introduced the term to draw attention to the challenge faced by marketers and analysts in understanding the true extent of social sharing and referral traffic. Why can’t you track traffic from apps?

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

JULY 3, 2012

Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads ! Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

Hubspot

MARCH 22, 2012

According to StatCounter , the half-life of a shared link on Facebook is about 3.2 And when customers take to Twitter, Facebook and the like with an issue, they expect a response immediately. Traffic lights were out and the subway stopped running briefly. — Uber Boston (@Uber_BOS) March 15, 2012.

Social Media 28

Social Media Tactics Media PR 28

Hubspot

DECEMBER 4, 2012

In 2012, the world of marketing underwent some major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. We’re all after the Holy Grail of online marketing: sales-ready leads.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

MARCH 27, 2013

When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages. Now, consider that there are more than a billion monthly active users on Facebook. 5) Lead and Customer Data. The growth of social media has led to an explosion in how much personal data there is about people on the web.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. This can lead to miscommunication, missed deadlines, and errors that can cause your project to flop. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

The Point

FEBRUARY 4, 2013

This bias leads to an inevitable over-inflation of the mean results. (It All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. Some of the key findings that I found most useful include: * Web traffic is seasonal.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Hubspot

MAY 19, 2020

While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. You can't just have your mom and uncle Like every post you put up on Facebook. Piggybacking off of the last myth, you can actually generate value beyond just "engagement" and "brand equity" from social media.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Webbiquity

APRIL 14, 2014

The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. billion visits per month compared to Facebook’s 809 million.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

markempa

SEPTEMBER 30, 2012

Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy. To develop 720 pieces of content without any formal lead generation strategy is like attempting to run a marathon with only one shoe.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

Everything Technology Marketing

AUGUST 26, 2012

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! from last year 4.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Sprout Social

JULY 31, 2018

Ads are a great way to generate names for an email list, encourage trial signups, drive traffic to a landing page, and convert prospects to customers. Because Facebook purchased Instagram back in 2012, you’re going to set up your Instagram Ads within the Facebook Ads Manager. Types of Instagram Ads.

Paid Content 85

Paid Content Brand Identity Branding Work Management 85

Single Grain

APRIL 25, 2022

PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. PPC helps to generate marketing leads irrespective of the Google algorithm changes because pay-per-click ads are not affected by organic search engine ranking algorithm updates. Right Keyword Selection. Salesforce.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

JUNE 30, 2022

Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation. Dive Deeper: How B2B Firms Can Acquire Leads with Programmatic Ads. They perform Offline Conversion Tracking (OCT) that connects with your CRM to track the quality of your online leads. Ad Optimization.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

SocialPilot

JANUARY 18, 2024

It’s been clear now for quite some time that Facebook’s organic reach is declining. Facebook’s algorithm undergoes periodic changes. Recently, Facebook pivoted to providing a more organic and fulfilling experience to its users. What is a Facebook Boost Post? Why did Facebook introduce Boost Posts?

Facebook 97

Facebook Demand Generation Agencies Paid Search Agency Cost Per Click 97