SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

JANUARY 11, 2018

In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Facebook bought Instagram in 2012 (over five years ago?!). Facebook introduced video; then Instagram introduced video. What happens if Twitter.

Social Media 154

Social Media Media Outgrow Youtube 154

Martech

FEBRUARY 15, 2023

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 96

Ethics Marketing AI Multivariate analysis Paid Search Agency 96

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.” The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. The site gets dropped once Google surmises the site’s owner may be trying to “game the system.”. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. Google Analytics) at 59%.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. TopRankMarketing.com.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. Using social media monitoring tools like Salesforce can reveal useful information to help optimise your posts. Show off your employees. Research your Competition.

Social Media 74

Social Media Practices Media Allocation 74

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Amazingly, the company dominated the top four search results. Master SEO.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. Leadsberry is among the oldest of these systems, launched in July 2012.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. Of course I can. Sorry to disappoint you.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. The more tools they can provide to enable potential buying audiences, the more value they can command from vendors and advertisers.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. More importantly, it contains process checklists, tools, and real-world examples of what to do. Google Alerts (free). Radian6 (enterprise).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Parse.ly

DECEMBER 28, 2020

The term “direct traffic” is best known from Google Analytics. They think people need to be reaching sites “directly” for it to be direct traffic, pointing to a maybe-arbitrary classification in Google Analytics. Coined by The Atlantic in 2012, “dark social” includes sharing links via email, texting, or direct social messaging.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Facebook is more informal. The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Ambal's Amusings

APRIL 3, 2012

2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. However, these resource tools have their own significance, and implementing them appropriately can ensure success. However, these resource tools have their own significance, and implementing them appropriately can ensure success. MicrosoftInternetExplorer4.

Interactive Marketing 100

Interactive Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. He’s always on Twitter sharing what’s new and trending. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Missed the countdown? Jon Loomer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

NuSpark Consulting

APRIL 28, 2012

Any cost of a social media management tool can also be applied to the ROI calculation. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. Example: I’m on Facebook and engage in your brand (like a post). Facebook ads: $1,000.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Paul Gillin

JULY 19, 2013

.” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Webbiquity

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. Why Quora Won’t be “Bigger than Twitter” by Smart Insights. ” The second involves following Google engineers (and ex-Google engineers) on Quora to try to gain insights on the inner workings of Google’s algorithm.

Best Practices 100

Best Practices Social Media SEO Blogger 100

KoMarketing Associates

AUGUST 29, 2013

Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Authorship – Google Authorship aligns perfectly with content marketing efforts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. In fact, there are plenty of easy-to-use design tools on the market for people with any level of design knowledge. At that point, Google is marketing content for you.

Tips 69

Tips Content SERP Custom Publishing 69

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely! The perceived big budgets?

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Biznology

JULY 26, 2016

, WordPress’s imminent update, and the woes of news publishers on Facebook. Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully. Micro-level marketing is a big deal. So why aren’t PR people doing it yet? Chatbots could become a source for native advertising.

PR 80

PR Web 2.0 Blogger Public Relations 80

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Oh, and don’t forget that Peloton ad as mentioned in our recent breakdown of Twitter trends and #AdsThatShouldBePulled. For example, image-based content is fair game for Facebook, Twitter or Instagram.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Facebook has 1.35 billion users, Facebook Messenger has 500 million, and WhatsApp has 600 million users.

Social Media 40

Social Media Statistics Media Youtube 40

SnapApp

MARCH 8, 2012

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page. 2012 is the year of engagement and engagement on Facebook - at least 95% of it - happens in the News Feed.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. It’s a very impressive tool.” Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ClearVoice

DECEMBER 5, 2018

However, while social media usage per day has grown for some a select few (specifically, two) channels, it has decreased for others — most noticeably for the largest social channel of them all, Facebook. In fact, the time an average user spends on Facebook has decreased from 25 minutes per day in 2017 to 24 minutes in 2018.

Social Media 61

Social Media Media Emarketing Facebook 61

Marketing Insider Group

FEBRUARY 5, 2013

But now, I could not be more excited to bring you this interview with my Twitter idol, content rock-goddess and a truly wonderful person, Ann Handley (@ MarketingProfs ). Paperback 2012. Like Instagram, it’s easy to make art with it — it puts the tools of wizards into the hands of us Muggles. Tell us: who is Ann Handley

Planning 100

Planning Brand Identity Branding Content 100

EveryoneSocial

MARCH 2, 2017

Statista says that from 2012 to 2020, the number of people watching online video will climb to 232.1 This surge in video viewership and viewer expectation, can be attributed to the launch of Facebook Live. Facebook Live. In April, Mark Zuckerberg created a simple Facebook post, and then, he was live. Twitter Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Hubspot

JANUARY 10, 2013

A little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? Our Top Predictions for Facebook's Secret January 15th Announcement. 1) Facebook to Release a Smartphone!

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28