EMagine B2B Blog

SEPTEMBER 17, 2013

Our Social Media Strategist here at eMagine gave me the adventurous task of trying out some free Twitter tools. As a B2B lead generator, I am intrigued with Social Media, especially Twitter. I frequently use HooteSuite to schedule posts, but other than that, I have never used any tools. Friend or Follow.

Lead Generation 40

Lead Generation Twitter Lead Scoring Lead Ranking 40

Convince & Convert

AUGUST 8, 2019

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. According to a recent estimate , 12.1%

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Zoominfo

FEBRUARY 25, 2018

General inconsistencies can cripple the impact of your social media presence and can give the impression your accounts are not current. Check out our Twitter and Facebook banners below. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

FEBRUARY 15, 2023

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

Convince & Convert

MAY 23, 2017

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. That was in 2012, when messengers were less popular.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Facebook has three billion active users. Close to 40% of marketers list their top priority in 2020 as generating leads. I encourage marketers to think about how we can use videos as an awareness tool — it's a massive opportunity. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

OCTOBER 28, 2020

It's no wonder data can be such a headache — you need to have the right tools in place to collect it! Now that you have a reliable, integrated, and all-encompassing analytics tool in place, use it to its fullest potential. How many "likes" do you generally get on an individual Facebook post? before making a purchase.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. Using social media monitoring tools like Salesforce can reveal useful information to help optimise your posts. Show off your employees. Research your Competition.

Social Media 74

Social Media Practices Media Allocation 74

Marketing Insider Group

OCTOBER 9, 2012

Every session I attended (including my own) on content marketing was jam-packed with lots of questions from fellow B2B Marketers around how to sell it in, how to create a content hub and how to generate the most effective content and ROI from content marketing objectives. Real leads, pipeline and sales. TopRankMarketing.com.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Biznology

JULY 26, 2016

WordPress’s imminent update, and the woes of news publishers on Facebook. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80

Marketing Insider Group

AUGUST 24, 2015

The new generation of disruptors are thinking differently. Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon. They lead with purpose, adding real value to people’s lives. Facebook, the world’s most popular media owner, creates no content. So what went wrong?

Product 100

Product Lead Ranking Ad Exchange Opt-out 100

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. 2) Like Gating.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook.

Social Media 100

Social Media Media Rules Guidelines 100

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Webbiquity

JANUARY 19, 2016

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. That may be because social media isn’t just about lead gen.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Online Marketing Institute

JULY 31, 2012

Lead Generation. MediaNext 2012. Top Social Media Measurement and Tracking Tools. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

ViewPoint

JULY 12, 2012

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. ” Social Media: Less About Lead Gen and More About Creating Relationships. That’s pure lead generation. ” She adds, “I see social tools as being more nurturing tools than anything else.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

Content Standard

SEPTEMBER 24, 2018

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. M&Ms achieved this with an “Eye-Spy Pretzel” puzzle posted as an image to its Facebook account. Image attribution: Bao Truong.

Enterprise Management 81

Enterprise Management Communities Work Management Marketing Management 81

NuSpark Consulting

MAY 3, 2012

Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator.

Adwords 100

Adwords Features Google Lead Scoring 100

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

JANUARY 10, 2012

If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business? There are plenty of QR code generators on the web , so just do a search for one.

Generation 28

Generation Landing Pages Leads Lead 28

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

KoMarketing Associates

AUGUST 29, 2013

GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation. One of the more encouraging findings towards the end of the report was that over a third of those surveyed had begun using marketing automation tools in coordination with marketing efforts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 Generate more leads.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

DECEMBER 23, 2011

That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success?

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. What kind of social media channels—i.e., So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. What do you mean - I can’t see its real impact?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Parse.ly

DECEMBER 28, 2020

Its polar opposite is organic traffic, which has not only a referral source but also a keyword that generated the traffic. But there are other ways it can be generated. Bookmarking and manual website entry lead to direct traffic since there is no referral site that sent users. Six sources of direct traffic. Dark Social.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Hubspot

DECEMBER 29, 2011

Calls-to-action and social media are two crucial components of your inbound lead generation efforts. So it only makes sense that you would want to combine the power of killer calls-to-action and your bourgeoning Facebook presence to supercharge that effort. Why Facebook Calls-to-Action Rock for Marketers.

Facebook 28

Facebook Buying Cycle Sales Qualified Leads Hubspot 28

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Senior-level managers are looking to the younger generation when considering B2B buying decisions—and the majority of those influencers are non-C-Suite employees. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

DECEMBER 6, 2011

Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. In 2012, marketing is about more than just your website. In 2012, marketing is about more than just your website.

Top of Funnel 28

Top of Funnel Hubspot Marketing Websites Tools 28