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Are You Still Not Posting On Social Media?

Marketing Insider Group

Andrea Edwards (@SAJEIdeas) wrote a great evergreen post titled I Know I Should Be Blogging, But… In the comments, Mark McClure (@samuraiwriter99) was kind enough to use me as an example of how we can connect with other people from anywhere in the world through social conversation and participation. don’t participate.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. Top Tips from Pubcon 2012. Tim used a webinar as the example. Put the video online.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 282
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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

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16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone)

Hubspot

Take Twitter brand pages for example. Smart marketers are using this space to visually and creatively capture visitors' attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. 1) Etica Wines. 6) The Sales Lion. 7) Snapple. 8) Salesforce.

Twitter 79
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

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How to Create An Incredibly Well-Written Executive Summary [+ Example]

Hubspot

A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. In fact, one study found companies that use business plans grow 30% faster than those that don't.