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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). Forrester ). Forrester ). Consumers are 2 times more likely to share their bad customer service experiences than they are to talk about positive experiences. ( 2012 Global Customer Service Barometer ). (Social Media Examiner). Greenfield Online ). GE Capitol). Global Web Index ). American adults spend 5.5

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Overall, U.S.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. A turnaround in this area can boost the top line.

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What You Need to Know This Morning: June 5, 2013

Hubspot

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. eMarketer just slashed its Microsoft ad revenue estimates in half. So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Going back further, that’s the norm since shortly after ads emerged when eBay ended their paid search spending in 2012. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years.

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48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

3) The proportion of online adults who use Instagram and Pinterest has doubled since Pew Research Center first started tracking social media platform adoption in 2012. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 ( Source ). in the U.S.)

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Social Media and C-Level Executives.