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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

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B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

markempa

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Lead Generation: 81% of marketers use email marketing. Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

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One Social Thing Wrapup – Week of 6/4/2012

Convince & Convert

Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. LinkedIn Confirms Hack & Leak of User Password… LinkedIn Confirms Hack & Leak of User Password… Jess Ostroff. Who is Using Twitter?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. On LinkedIn, he talks of churning good quality content.

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The AI content creation space is growing

Martech

Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012. It is time to start exploring the use of these tools.”

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