Customer Experience Matrix
JULY 31, 2012
With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I come at these figures in two ways.
Marketing Insider Group
JANUARY 5, 2012
It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! “ The Content Grid version 2 ” – by Eloqua.
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ClickZ
JANUARY 22, 2020
Hubspot is currently one of the most popular marketing automation tools. Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Perfect for: Content Marketing. LeadSquared.
Customer Experience Matrix
AUGUST 2, 2012
For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix.
Customer Experience Matrix
FEBRUARY 1, 2012
I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot.
Customer Experience Matrix
FEBRUARY 6, 2013
But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. Of the other major vendors, Marketo and HubSpot have both been quiet recently. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends.
Customer Experience Matrix
AUGUST 1, 2012
That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.
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