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2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?

Marketing Insider Group

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

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Your Next Salesforce Exam: 5 Key Tips

Salesforce Marketing Cloud

Pass or fail – we always learn Since beginning my Salesforce journey in 2012, I’ve sat for many Salesforce exams and earned 20 Salesforce certifications. I like to collate a list of recommended resources from the official Salesforce Certification Exam Guides into one document, adding respective links.

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Make Marketing Count in 2012

Vision Edge Marketing

If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Odds are you are coming to expect more accountability from your marketing organization. Work from a marketing plan blueprint. But there are still some important gaps to close.

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Pay Per Click Advertising Vs Organic SEO

The Lead Agency

This can be done through paid advertising, organic search engine optimisation, or a combination of both. Well-documented research claims that 86% of people trust organic listings as opposed to advertised listings [Unbounce, 2012]. When it comes to search marketing, different tactics will work for different companies.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

How does viral marketing work, though? Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. This is perhaps one of the most well-documented examples of viral marketing campaigns making an impact. They’re organic. Content spreads organically.

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5 Steps to Online Marketing Success in 2012

Biznology

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Explain in detail why your objectives matter both to the organization and to the individual. But most people seek meaning as much as a paycheck from their work.

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention?

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