Remove landing-page test
article thumbnail

15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). Page views refer to the number of times a page was seen by a user.

Analytics 101
article thumbnail

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark Consulting

If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Three display units are available. Test and optimize. Company Size. 300 x 250 rectangle.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS.