Transitioning to Google Analytics 4 (GA4) – What Marketers Need to Know
Circle Studio
OCTOBER 13, 2022
Google has announced that they will discontinue Universal Analytics on July 1st, 2023, meaning that marketing departments are facing crunch time to make sure everyone is trained and everything is ready in time for the switch. What is GA4, and why is Google changing things? What are the key differences between Google Analytics and GA4?
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