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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Case in point: Digg. 5 on G2 Pricing: Contact sales for pricing information Free plan/free trial available? Ratings: 8.0/10

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. Newsjacking - Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The news feed on Twitter is called Timeline. 102. . -- that is created by consumers.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems. Or is it the amount of business (leads/sales) the blog can create for the small business? We ‘Heart’ It! Is it RSS subscribers?

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Christian Russell, who runs sales blog Dangerous Tactics , found this out the hard way. We ‘Heart’ It!

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales. Measuring allows you to track which efforts tend to drive the most traffic, and attract the most interest, leads, and sales.