PowerViews with Andrew Gaffney: Tipping Points & Differentiators
ViewPoint
MAY 30, 2012
While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.
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