ClickZ

NOVEMBER 12, 2020

A brand exercising true data-driven differentiation is intelligently absorbing, processing, synthesizing and acting on data to achieve a sophisticated understanding of itself and its environment, thus enabling it not only to adapt to but also change itself and its environment in ways which are advantageous to it.

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Contently

MARCH 7, 2017

In 2012, around 350 martech logos filled the poster. Most of these companies publish boilerplate content marketing to sell their software, but audiences need a differentiator in such a crowded field. Every year, ChiefMartec publishes a chart of the marketing technology landscape, dotted with the vast library of industry players.

Work Management 117

Work Management Marketing Management Budget Programs Paid Search Agency 117

The ROI Guy

APRIL 25, 2012

As the demand for these value-based sales and marketing tools grows, Alinean continues to expand its significant customer and partner base, as the preferred interactive value selling and marketing tool provider.

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Like many comedians, Jerry Seinfeld tapped into our stored knowledge, fused our differentiated experiences, and helped us realize that funny aha! When Taco Bell and Frito-Lay got together in 2012 to create the Doritos Locos Taco, they sold 100 million units in the first 10 weeks , according to Fast Company.

Business 214

Business Skype Thought Leadership Marketo 214

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

markempa

FEBRUARY 4, 2013

Despite ranking below 170 on the World Golf Rankings at the start of 2012, Piercy now holds the 41st spot at the end of the season. After winning the 2012 RBC Canadian Open, Piercy was eligible to participate in the Bridgestone Invitational. Customer-centric Marketing: Tap into your culture to differentiate from the competition.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

Marketing Insider Group

OCTOBER 28, 2015

In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. And then there’s IT. Under the CFO it will be costs.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. Choosing a spotless domain name is crucial for improving your digital marketing efforts.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

FEBRUARY 26, 2020

The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. Fair treatment of gig-economy workers is how corporate leaders in this growing employment sector will differentiate themselves. Foodtech, mobile services and on-demand economy are on the rise.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

ViewPoint

SEPTEMBER 29, 2015

Jim has done an excellent job of differentiating between target segments that are good fits for ABM and larger target markets (or what Jim calls TAM or total available marketplace) that may require marketing that is more traditional. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). This is where you differentiate your company from the dozens of others that a candidate will read about. Over-used, vague terms often deter qualified candidates from applying to your jobs. Are there great benefits?

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Hinge Marketing

JANUARY 9, 2020

On October 14, 2012, from Roswell, New Mexico, Baumgartner ascended in a stratospheric, helium balloon 24 miles up in the air to the edge of space. For B2B marketers, research is a differentiator that can separate your content from the overwhelming good and bad content that we talked about earlier. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?

Ad Building 98

Ad Building Brand Identity Branding Business 98

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Differentiating voices : One of the main reasons people enjoy voice assistants is because of the personalization level. Devices will continue to get better at differentiating different voices.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

KoMarketing Associates

JULY 1, 2014

Created: November 27, 2012. Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. Created: April 11, 2012. October 9, 2012. Created: October 17, 2012. Created: October 18, 2012. Return to the Top. Return to the Top. Answer: Yes! (12

Link Building 120

Link Building Paid Content Google Advertorials 120

Conversica

AUGUST 14, 2019

Conversica is steadfast in its pursuit of making Intelligent Virtual Assistants a valuable and powerful differentiator for our customers. took home the National Magazine Award for General Excellence in both 2014 and 2012. We have already helped customers generate over $20 billion in revenue as a result of using our AI Assistants.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Digital B2B Marketing

JANUARY 3, 2012

Unique marketing stands out, it is differentiated simply because very few companies are doing it. If you are a B2B marketer entering 2012 with increased budgets for social media, content marketing, mobile marketing and marketing automation, consider how your investments will benefit your audience. Early adopters have vision.

Planning 100

Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Zoominfo

MARCH 27, 2018

50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). Customer Experience will overtake price and product as the key brand differentiator by the year 2020 ( source ). Over half of all customer interactions happen during a multi-event, multi-channel journey ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Plus, several upstart browser alternatives, like Brave and Vivaldi, started to grow popular by differentiating on these very features via built-in blocking technology.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Zoominfo

NOVEMBER 7, 2018

In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). This is where you differentiate your company from the dozens of others that a candidate will read about. Over-used, vague terms often deter qualified candidates from applying to your jobs. Are there great benefits?

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

Customer Experience Matrix

MAY 21, 2015

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Content Marketing Institute

DECEMBER 5, 2017

“Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. Creating educational #content can differentiate your brand, says @johnoxford1. Click To Tweet. And the new customer acquisition rate increased by 22.5%

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Adobe Experience Cloud Blog

APRIL 3, 2018

Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. For instance, we’ve noticed our competitors’ search results don’t contain rating stars, so we’ve added reviews to our blog posts to give it a little more lift and differentiation. Next Steps.

Google 134

Google Wikipedia Keywords CTR 134

Marketing Insider Group

SEPTEMBER 11, 2015

500+ Native Ad campaigns delivered since 2012. Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. The numbers. 247M viewers (94% US reach), 122M mobile uniques. 52% of consumers look at in-feed ads 52% more frequently than banner ads.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

ViewPoint

AUGUST 23, 2012

Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling. 2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

Customer Experience Matrix

AUGUST 29, 2013

This is one of the major points of differentiation among vendors in this space, so it’s worth understanding exactly what kind of scores each company provides. The evolutionary path from there to the current system , launched in 2012, is fairly obvious. LeadSpace does build lead scores, something its Web site doesn’t reflect.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Hubspot

JULY 11, 2018

They launched their own factory in 2012 and make every pair of Oliberté shoes from this factory in Addis Ababa, Ethiopia. In the age of heightened competition, social responsibility is a differentiating factor that allows many companies to appeal to specific buyer demographics. Why has Social Entrepreneurship Gained Popularity?

Ethics 98

Ethics Merchandising Startups Cross-Selling 98

Marketing Insider Group

JUNE 11, 2013

In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. Key Consideration: Like content, technology and innovation will become key differentiators for all kinds of business. Slide 9: Disruption.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. But there are still significant differentiators. So far, every differentiator on this list can point to at least some measure of success.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The ROI Guy

JANUARY 15, 2013

The result: More competitive losses, as Buyers don’t properly frame your differentiating value and commoditize the offerings, Longer decision cycles as Buyers struggle to properly understand the “cost of doing nothing” and value of change, More discounting, as purchase price becomes the key differentiator.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Unbounce

AUGUST 29, 2019

On the The Re:Growth Podcast , Dave Gearhardt, VP of Marketing at Drift , even went so far as to say that branding was a key differentiator that helped their team to succeed. 21 December 2012, [link]. This is an emergent phenomenon … even if they try to differentiate themselves, all websites will eventually flock together.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

ClickZ

JANUARY 24, 2020

So, consistency in your brand image is important, but risk-taking and disruption will differentiate you from your competitors. In 2012, their mobile orders were 167%. Capitalize on these for differentiation in the market. Sephora – Thinking mobile-first. Sephora’s customer success is digital-first.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Content Standard

SEPTEMBER 24, 2018

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. It’s one differentiator that has allowed the mobile app to become a major player in the financial services market. GrowYourOak.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

B2B Marketing Directions

JANUARY 3, 2016

The drop of eight percentage points is significant because the perception of effectiveness had been fairly steady for several years - 42% in 2014, 36% in 2013, and 40% in 2012.

Content Marketing 53

Content Marketing Gartner Content Forecasting 53

B2B Marketing Directions

JULY 5, 2015

DemandGen has been conducting this survey annually since 2012, and it has always provided interesting insights regarding the content consumption behaviors and preferences of B2B buyers. DemandGen Report recently published the findings of its 2015 Content Preferences Survey.

Effectiveness 40

Effectiveness B2B Content Differentiation 40

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. We like Visible a lot. It’s solid software with great user interface.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115