Biznology

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Differentiate or die! It’s the digital marketing curse…

Biznology

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. With digital marketing, you must differentiate or die. Let me explain.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. Choosing a spotless domain name is crucial for improving your digital marketing efforts.

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. Fair treatment of gig-economy workers is how corporate leaders in this growing employment sector will differentiate themselves. Foodtech, mobile services and on-demand economy are on the rise.