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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? eMarketer ). eMarketer ).

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I am working right now on creating a new blog site for a manufacturing client that is scheduled to launch in mid Q1 2012. And they want it done as soon as possible in 2012. This year, B2B marketers are measuring the effectiveness of content marketing slightly differently from the past year.

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PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

ViewPoint

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Using Inbound to Get Online Bumps & Support Sales Initiatives. They are the differentiator. They truly are.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

ViewPoint

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Inbound vs. Outbound Marketing. Social Media: What's Hot?

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Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Hubspot

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. million user s.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

“In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. Yearly plans of a few major initiatives would lumber forward with rigid hand-offs between the different stakeholders -- researchers, strategists, creatives, media buyers, etc. 6) Inbound Marketing.