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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Here are a few worth checking out: Open Graph Helper – Aaron Friedman and Mike King developed this tool to help you see what your Open Graph tags will actually look like out in the wild.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. GlobalSpec’s Recommendations for Manufacturers and Suppliers.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You’ll find these firms quoted often in the press.

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6 Great Conferences to Attend Before the End of 2012

Convince & Convert

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Whether you want to help your own business succeed or contribute to your work at a larger corporation, there is a gathering here that you will find well worth your dime and time.

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Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

The Point

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer retention and development lagged far behind.

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2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. The Euro zone will continue to implode, Iran will develop a nuke, The U.S. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. The Bad News. growth and the U.S.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. It will go a long way with your customers.

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