LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon. A new mile marker.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. . What potential do you see in creating a blended product or experience for your customers? Why We Want Blended Experiences.

Business 214

Business Skype Thought Leadership Marketo 214

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. Human to human, connecting one-on-one, brands and customers should be BFF, you get the gist. This isn’t your mother’s Marketo Summit. Yeah, it isn’t anything new… or is it?

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Customer Experience Matrix

JULY 30, 2013

Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). I doubt we’ll see new numbers from them in the future.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 6, 2013

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. Of the other major vendors, Marketo and HubSpot have both been quiet recently. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Convince & Convert

MAY 27, 2014

When you parody a real challenge by taking it to extremes – the height of exaggeration—you show customers you get it. Source: Kinaxis.com Start with the pain points of your ideal customers. What drives customers in your space crazy? In 2012, I wrote about a supply-chain management software company called Kinaxis.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 1: Develop Social Customer Profiles. Step 3: Create a Customer Social Network & Product Social Network. Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. But how do we actually do this?

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Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

And if you can’t get to the keynote early, watch it from a viewing party (Marketo’s having one with our customers, though there are some other public ones) instead of being in an overflow room or standing in Howard Street. If you aren’t in marketing, I suggest trying to find the big names from your industry that will be at the show.

Salesforce.com 48

Salesforce.com Tips InsideView Marketo 48

NuSpark Consulting

MARCH 17, 2012

My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. I could show you my calculations, but then I'd have to.well, you know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Nurturing a lead into a customer is a gradual process. Systems like Marketo can unify marketing and sales efforts. What is Marketing Automation? How Does it Work?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Adobe Experience Cloud Blog

AUGUST 16, 2012

It’s about facilitating peer-to-peer recommendations on your behalf and turning your customers and fans into an army of powerful advocates. Access and opportunity: The email communication, initially directed at one customer, becomes a far-reaching messaging tool.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. It can have a great impact on revenue per sale by upselling customers and generating demand. Additionally, content improves loyalty and retention. We would love to hear from you!

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Lead nurture campaigns using thought leadership content is a key element here.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Customer Experience Matrix

AUGUST 2, 2012

The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 million) and the $70 million in 2012 revenue hasn’t happened yet. Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

BenchmarkONE

OCTOBER 22, 2018

It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. Credit: Marketo. percent , according to a Nucleus Research study from 2012. Marketing automation is one of those categories. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

KoMarketing Associates

JULY 2, 2019

During this time, the customer engages with your brand in a variety of ways. Today, with the advent of tactics like remarketing, and uploading custom audiences to target people at specific stages, we can effectively carry out full-cycle marketing. Then, knowing that 1% of leads turn into customers, work backward with this math.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. Conversica is steadfast in its pursuit of making Intelligent Virtual Assistants a valuable and powerful differentiator for our customers. According to Inc., “Not

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. We recently analyzed Marketo’s customers’ year-over-year gains in creating sales leads and efficiencies through marketing automation. In 2012, RPM is ready to drive the same positive revenue results for you.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

ViewPoint

MAY 30, 2012

While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012. 2012 Actions: Understand Buyers, Tighten Targeting & Measure Correctly.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). Customer Journey. The web is now mostly accessed through mobile. Retargeting.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. It’s vital to understand the difference between what customers want to read and what we, as marketers, think they want to read.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

LeanData

JANUARY 11, 2018

The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, including the company’s go-to-market strategy, demand generation, customer advocacy and branding strategies. About LeanData.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

Adobe Experience Cloud Blog

APRIL 3, 2018

Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. Pro Tip: Encourage your customers to leave a review on your local business in Google. As a result of this innovation, a significant number of websites have experienced a traffic drop.

Google 134

Google Wikipedia Keywords CTR 134

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. “software is the middleman in digital marketing” @chiefmartec but does it replace actually talking to customers? 3) why @marketo ? marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

LeanData

JANUARY 11, 2018

The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, including the company’s go-to-market strategy, demand generation, customer advocacy and branding strategies. About LeanData.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

Ambal's Amusings

AUGUST 25, 2010

Get Content, Get Customers, Joe Pulizzi & Newt Barrett. Click and download FREE eBook from Marketo and ClickDocuments. Content Marketing Event: New Media 2012. Recommended Resources. Trust Agents, Chris Brogan. New Media Insights Blog. Over to you. Related Blog Posts. 2010 Content Marketing Trends and Predictions.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Adobe Experience Cloud Blog

MARCH 7, 2014

As Chief Information Officer at Marketo , I’ve watched youth unemployment rates soar with growing concern. That’s why, when I first heard about Year Up , I knew that Marketo had to get involved. Year Up and Marketo. On a professional level, Year Up helps solve a huge staffing problem for technology leaders like Marketo.

Process 48

Process Marketo Work Management Paid Search Agency 48

LeanData

JULY 25, 2017

Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success. Vice President of Customer Success and Support Louis Ferris , who leads the drive for product adoption and creating great customer experiences.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success. Vice President of Customer Success and Support Louis Ferris , who leads the drive for product adoption and creating great customer experiences.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

Adobe Experience Cloud Blog

AUGUST 13, 2015

Predictive analytics uses clever statistical models to identify what your customers will likely do next and then automatically uses those insights to trigger certain actions. In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 29, 2015

With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. After selecting the top ten entries, the company determines which ads to air based on voting from two key communities: The public (Doritos customers and potential customers).

Content Marketing 48

Content Marketing Content Paid Search Agency Budget Programs 48

LeanData

MAY 5, 2017

It was very difficult to tell if an incoming lead was from a current customer, if one of our closing reps already was working that opportunity, or if it was from a past customer. 1 CRM provider globally and one of the world’s Top 5 enterprise software companies, empowers businesses to connect with their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Correlation 40