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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working?

Loyalty 74
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Marketing in the age of the omnipresent consumer

Martech

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. Delivering a unified view of the customer.

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How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

They also want to provide something unique for fans to explore on Facebook (the quiz portion of the contest), while also learning a bit more about their customers and social media fans in the process.”. Clever Email Segmentation. Fifty two percent say they have a great need to improve email database segmentation.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

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The 16 Most Important Social Media Updates of 2012

Hubspot

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. 1) Global Brand Pages. 5) Tailored Trends.

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The state of omnichannel commerce in 2022: Where we are and where we’re going

Sana Commerce

Connecting with customers is fundamentally about communication. Increasingly, companies are letting their customers decide. Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before. The thick of the 2012 holiday season is here.