Hubspot

JUNE 16, 2016

The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers. 1) Optimize your top blog posts for subscriptions. If your main goal is increasing email subscribers, then one of the first things you might consider doing is optimizing your top blog posts for subscriptions.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MAY 16, 2012

we tweeted, and the answers poured in, straight from the horses' mouths (our target customers!). HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012. cc:// @ Hubspot.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. 1) Get to the point.

Landing Pages 28

Landing Pages Template Design Tips 28

Hubspot

AUGUST 14, 2014

For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. According to comScore ''s report, the number of people who have scanned a QR code seems to have plateaued since 2012: As the number of smartphone users continues to rise, the number of consumers scanning QR codes remains the same.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

MARCH 1, 2012

According to an Econsultancy survey cited by Marketing Charts , 90% of marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years. InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Keep other web pages up to date. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JANUARY 10, 2012

In addition, Jamie is the co-author of the book Go Mobile , written with Jeanne Hopkins, VP of marketing @HubSpot. For HubSpot users, the good news is that you have a head start -- the HubSpot platform automatically creates a mobile version of your site for you. But what should you do next?

Generation 28

Generation Landing Pages Leads Lead 28

Hubspot

MARCH 19, 2012

So to help put the effectiveness of PPC in perspective, we've gathered the most common myths we hear from marketers every day about why they rely so heavily on paid search, and will do our best to explain why these common assumptions should be considered more critically if you want a healthy search strategy that drives traffic, leads, and customers.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

DECEMBER 14, 2011

He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing. Optimize and Test Regularly.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28

Hubspot

APRIL 19, 2012

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Have you enabled company status updates for your LinkedIn Company Page ?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

SEPTEMBER 16, 2012

The study shows that Jason’s content is still continuously attracting natural links even after a year, due to visibility from readers who have shared the content via social networks, blogs that have linked to it, and Google continually sending search traffic to it as its page authority grows over time. Curious to read more? Are you intrigued?

Ad Exchange 28

Ad Exchange Case Studies Case Study Paid Search Agency 28

Hubspot

MAY 14, 2012

Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

MAY 26, 2014

So here''s how you do that: Create blog posts answering top questions your prospects and customers have. Another could be a roundup of the cheapest tires for a 2012 Honda Accord, and so on and so forth. The key to generating traffic to your website is to write blog posts answering your customers'' questions. Write blog posts.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? When people land on your website, they usually ask themselves, “What’s in it for me?” Create a Customized Page for Each Persona.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. If your business relies on customers that value quality over price, this first bit of data should make you happy.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.” SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

APRIL 17, 2013

Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too. They report never having to explicitly ask their customers to vote. Not a huge legal firm.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

NOVEMBER 11, 2020

Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). Page views refer to the number of times a page was seen by a user.

Analytics 101

Analytics Click Rate Lead Ranking Lead Scoring 101

Hubspot

DECEMBER 13, 2012

How Can I Optimize My Holiday Campaigns for Success? Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got relevancy down, you also need to optimize for the post-click experience.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. You’ll notice that once Marketing Land published this post explaining how Google+ was shut out, avid Google+ users and defenders starting complaining in the comments because Google+ and Twitter both support hashtags.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Hubspot

OCTOBER 7, 2014

Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The perceived quality of a web page or piece of content isn''t based solely upon words. The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

JANUARY 3, 2012

Make sure your mobile presence is optimized for social media; claim your business’ locations where appropriate, and monitor the conversations to be able to quickly address negative comments while rewarding those evangelizing your brand. You Don't Give Your Customers What They Want. You give your customers what YOU want.

Mobile Marketing 28

Mobile Marketing Marketing & Strategy Inbound Marketing Paid Search Agency 28

Hubspot

JANUARY 3, 2012

Part of effective lead nurturing is knowing about your prospects' and customers' purchase history, download history, satisfaction score, and website activity. Just like when you're building landing pages, it's important to remove distractions from your email template. Make sure your emails are mobile optimized.

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

Hubspot

SEPTEMBER 30, 2013

Many of the people who click your ads aren’t going to be your ideal customer, and, in the end, that hurts your ROI. The best way to increase your ROI from AdWords is to take measures that whittle down your audience to the most relevant potential customers. 4) Mobile Optimization. Image credit: 401(K) 2012.

Adwords 28

Adwords Spending Mobile Advertising PPC 28

Hubspot

DECEMBER 11, 2013

Comments and apps and pages, oh my! This new search functionality allows anyone to search and find terms in posts, updates, check-ins, pages, apps, groups, and comments from your friends or those who post publicly. First, marketers used Google primarily for search engine optimization (until Google started encrypting search activity ).

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

NOVEMBER 6, 2018

Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Gather customer feedback or content. For gathering customer feedback or content: Social mentions, engagement.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Webbiquity

SEPTEMBER 19, 2012

Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. ” 15 Ways To Use Facebook Pages for Business by Social Media Today. ” 28 Things You Need To Know About The New Facebook Pages by KISSmetrics.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Hubspot

JULY 28, 2017

A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. We know this because it’s something our own marketing team has gone through here at HubSpot. Flash back to 2012 with me for a moment. It wasn’t clear at all in 2012 that Facebook had a viable business model.

Social Media 78

Social Media Marketing AI Trends Media 78