Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

chiefmartech

SEPTEMBER 21, 2017

As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 99

Media Brand Identity Branding Storytelling 99

Valasys

JUNE 20, 2023

The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily. It allows users with coding skills to create email templates using custom code. Additionally, customers can shop directly from their inboxes with ecommerce integration. There is, however, an alternative.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Confessions of a B2B Marketer

MARCH 15, 2023

Go manual for the first 100 customers… What is your slippery slope from discovery to value creation to value capture? Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ? What did we learn? hit 200k MRR? This episode of Confessions of a B2B Marketer explains ?

API 52

API Startups Domain Outreach 52

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. Today, businesses win and lose because of their customer experience.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A It seems we all have an obsession with killing things off.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

MARCH 24, 2021

And to get started designing your own Twitter background, check out our handy guide (with a video tutorial) on how to create a custom Twitter background. Zipcar's background creatively showcases its happy users, putting customers at the forefront of its Twitter marketing strategy. 16) HubSpot. 1) Etica Wines. 2) Spotify.

Twitter 79

Twitter Examples Brand Identity Branding 79

SnapApp

MAY 1, 2012

The 2012 MITX Innovation Awards will be held June 12 in Boston, and will honor the most innovative companies and products from?Massachusetts. HubSpot Inc.,?TalkTo,?Vsnap Massachusetts. ?These These finalists represent some of the best products and companies on the scene today," said MITX?s s President?Debi Debi Kleiman.? "We

Hubspot 48

Hubspot Paid Search Agency Communities Product 48

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Customer Experience Matrix

FEBRUARY 6, 2013

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. Of the other major vendors, Marketo and HubSpot have both been quiet recently. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! But boy, has that changed. So be empowered, marketers! 11 Tips to Help You Cultivate a Data-Driven Marketing Team.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. ” — HubSpot. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. Google Review Count: 112,000. BuzzBlogger.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Showcase reviews: HubSpot, SnapApp. Showcase reviews: Online Marketing Institute. 3) Bubbl.us. Google Review Count: 57,800. Showcase reviews: Online Marketing Institute, Siasat. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Vidyard

JUNE 30, 2021

About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G. Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Rider & Corey Peck.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Hubspot

JULY 22, 2018

Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. 3) New Customer Welcome/Training Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

MARCH 6, 2018

While several businesses have been using Messenger as a customer service communication method, that's been largely restricted to those who can build bots: software that simulates a conversation with humans on messaging platforms. Mexico, and Thailand. After all, they've been executing on this playbook via email for decades.".

Paid Search Agency 74

Paid Search Agency Broadcasting Ads Work Management 74

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online. In addition to connecting with customers, social media is also an outlet for generating leads.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

KoMarketing Associates

JULY 2, 2019

During this time, the customer engages with your brand in a variety of ways. Today, with the advent of tactics like remarketing, and uploading custom audiences to target people at specific stages, we can effectively carry out full-cycle marketing. Then, knowing that 1% of leads turn into customers, work backward with this math.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Digital B2B Marketing

MARCH 7, 2012

According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. It definitely is “marketing focused on getting found by your customers,” and it is an effective marketing tactic, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

KoMarketing Associates

SEPTEMBER 22, 2014

Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product. — Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M https://www.crunchbase.com/organization/hubspot. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

DECEMBER 11, 2020

After all, these are the areas of your company that prospects and customers might see most. At HubSpot, we encourage companies to nurture leads rather than using unethical or desperate marketing tactics to trick them into signing up for something. Our natural lead nurturing approach can be seen right on our blog.

Ethics 100

Ethics Design Guidelines Amazon 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Convince & Convert

JANUARY 28, 2014

HubSpot frequently posts blogs like this one, “ The Ultimate List of 2012 Email Marketing Stats. “ Not only does HubSpot share stats and cite the sources, it also provides “Tweet This Stat” links that allow readers to instantly share the stat with their followers. Better yet, make your list of facts tweetable or easy to share.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Hubspot

DECEMBER 6, 2011

Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. In 2012, marketing is about more than just your website. Connect with HubSpot : It's called Marketing Grader.

Top of Funnel 28

Top of Funnel Hubspot Marketing Websites Tools 28

Customer Experience Matrix

AUGUST 2, 2012

We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix. million) and the $70 million in 2012 revenue hasn’t happened yet. The second thing you’ll notice is the year-on-year trend.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120