B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. By the end of 2013, Twitter had over 210 million users. Happy New Year!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. The trick is to take off your marketing hat and think like a consumer while brainstorming for relevant content.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach. June 26, 2012.

Social Media 100

Social Media Media Rules Guidelines 100

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. Holy Social! .

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Instagram posts using at least one hashtag receive 12.6% Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

APRIL 16, 2015

While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. Diamond Candles, which gives lucky customers rings worth thousands of dollars with their candle purchases, posted a video showing off their merchandise.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. Find out more about your customers. In Marketing and Communication it’s important to know your audience.

Social Media 74

Social Media Practices Media Allocation 74

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. Customers buy the bike and then take group fitness classes delivered over video. According to Inc. We try to have a balance between both.”

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Bannerflow

APRIL 25, 2022

When crafting your own social media campaign, it’s good practice to check out the competition and identify what does and doesn’t work in your corner of the market. Social media is a more personable form of marketing than traditional collateral and Aldi UK are the masters of capturing personality with their brand voice. .

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Huptech Web

OCTOBER 6, 2023

Definition and Types of UGC User-generated content (UGC) refers to a form of content, such as text, images, videos, reviews, or other media, voluntarily created and shared by individuals, customers, or users of a product, service, or platform. Testimonials: Brands like yours love it when customers give a thumbs up. .

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. A Nationwide Customer Service Force. Alix Hart, Best Buy @trahla. Please Support Our Sponsors. .”

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. What about customers?

Twitter 28

Twitter ROI Work Management Marketing Management 28

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows their customers, as their collaborations with prominent designers have shown. Know Your Influencers.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Hubspot

MARCH 23, 2012

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. 5) Adrants.

Twitter 28

Twitter Examples Brand Identity Branding 28

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation. Highlight community members who have inspirational stories to share with your customers.

Social Media 93

Social Media Brand Identity Branding Media 93

Hubspot

MARCH 9, 2012

Have you been to AT&T's (@ATT) Twitter account recently? Some tweets about SXSW, customer interaction, product-related information, and a tweet about how to win free NCAA tickets in its Ticket Chasers contest. You must not have been one of the many Twitter users spammed by AT&T on Wednesday, then. Abusing hashtags.

Twitter 28

Twitter Automation CAN-SPAM Social Media 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

LeadSquared

OCTOBER 24, 2013

Hashtag your posts on Google+. Use hashtags for the most important categories that your post concentrates on. Now, hashtags also rank in Google search. So, if you search on Google for a term with a hashtag, you will be able to see posts on Google+ using that particular hashtag. Question 4. This is how it functions.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Content Standard

SEPTEMBER 10, 2016

In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. You could aim for any one of the following, depending on how it fits with your overall marketing goals: Grow your followers. The execution of your social marketing plan will determine its success. Drive traffic to your website.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. To build a Twitter following, post regularly 4-8 times a day.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

MAY 2, 2012

annoying you are on Twitter. And this makes a marketer's job mighty hard. That's exactly what CVS did when they launched its CVS_Cares Twitter account. Obviously, this was a joke (and a great marketing move!) What ensued was a dramatic Twitter firestorm from the Boloco CEO, a truncated version of which is pictured above.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? of the vodka market. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

OCTOBER 19, 2012

As the former dark horse of the marketing world (I think we're past those days though, right?), Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. 1) My customers aren't on social media. It is totally awesome for B2C marketers, to be sure.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

FEBRUARY 10, 2013

If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. Read the full story from Marketing Land here. Here we go.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

JULY 3, 2012

You're a marketer. Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. You've got this, guys.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Have you created custom tabs for your Facebook page ? Hallelujah!

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JANUARY 27, 2015

While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today. It may not necessarily break news as fast as Twitter, but when it does it provides greater detail and a platform for discussion. They have a marketing budget that a lot of companies can barely begin to fathom.

Facebook 28

Facebook Brand Identity Branding Paid Search Agency 28

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

Hubspot

MAY 8, 2013

On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account. Twitter is a fast-moving, cluttered stream.

Social Media 28

Social Media Top of Funnel Media Work Management 28