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Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

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You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

Marketing Insider Group

The customer. Listening to what the customer wants , striving to exceed expectations, and having the ability to anticipate customer needs is the secret to success (and survival) in our turbulent digital era. Only by a shift in corporate culture and a focus on the customer would Kodak have ever had a chance of surviving.

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4 Reasons Why Customers Should Be Your Brand Storyteller, Not You

Contently

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Your about us section gives you the ability to connect with potential customers. Give Customers Something. Give your customers something without expecting anything in return. Top Tools from Pubcon 2012.

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Why Your B2B Buyer Customer Experience is Bad

LeanData

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. Customers Want a Better Buying Journey. Customers Increasingly Take Control Over Their Buying Journeys. In her B2B life, she detests her 2012-like experience. . Better Customer Experience Starts with Your Connected RevTech Stack.

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What does 2012 Hold In Store for your Business?

Tomorrow People

What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business?

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What’s your marketing strategy resolution for 2012?

Tomorrow People

Do you have a marketing strategy resolution for 2012? Here are some suggestions for some New Year’s resolutions to create a marketing strategy that works in 2012: New Year’s Resolution 1: I will get a better ROI on my marketing. New Year’s Resolution 2: I will create a better marketing profile for my customers.