markempa

NOVEMBER 3, 2014

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Hubspot

APRIL 3, 2015

In many cases, these scoring systems can be complex, utilizing a lot of data and requiring an extensive CRM system to manage. However, no matter the size of your company, your technology capabilities or your sales pipeline, it is essential to determine some way to determine which leads are “hot” and which are “cold.

Lead Ranking 28

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 28