Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

DECEMBER 2, 2011

In fact, you should have a strong plan ahead for the rest of this year and the first half of next year to have enough time to possibly impact your organic search results for holiday season 2012. Good luck in 2012 because for all intents and purposes the 2011 holiday season has already taken its course. What about social media?

PPC 80

PPC Social Media Conversion Rate SEO 80

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Inquiry-to-lead conversion rate. Lead-to-sale conversion rate. Lead-to-sale conversion rate.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site? Because the traffic and conversion rate from social channels really surprised me.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. With an abundance of data points, digital platforms allow us to gauge the effectiveness of each campaign, track conversions and understand user behavior.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Martech

MARCH 1, 2023

Targeted messaging leads to higher open rates, click-through rates and conversions. voice assistants, conversational intelligence and social media) into your strategy. Outcomes, not outputs This 2012 HBR article highlights the importance of focusing on outcomes rather than outputs in marketing efforts.

Touchpoints 110

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 110

Convert

JULY 8, 2022

As the Head of Product Analytics at Hopin and the founder of CRAP Talks (Conversion Rate Optimisation, Analytics & Product Talks), Bhavik Patel knows a thing or two about what it takes to implement a successful optimization campaign. You’re constantly optimising for ad-spend, ROI, CPAs, click-through rates, and conversion.

A/B testing 98

A/B testing Paid Search Agency Domain Click Rate 98

Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. We predict conversion in real time.” If that rate his 85-90%, then it is “accurate,” Simpson explained. B]uyers do their research anonymously instead of through a conversation with a seller. Engage in a conversation with that cohort.

Top of Funnel 105

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 105

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement. Here’s a rather unscrupulous variation of this theme.

Ethics 93

Ethics Marketing AI Multivariate analysis Paid Search Agency 93

Zoominfo

AUGUST 9, 2018

4 in 5 marketing automation users increased their leads by using marketing automation software and almost as many (77%) saw an increase in conversions ( source ). 58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Outgrow

AUGUST 12, 2021

Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. As a SaaS company, you rely on conversion, and interactive calculators have a conversion rate of over 40% as compared to just 2-12% for the run-of-the-mill landing pages.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Vidyard

MAY 1, 2014

A high-conversion landing page can be the difference between your business thriving and, well, going out of business. Here are three things you need to know to increase your landing page conversions with an explainer video. For your landing page to convert at the rate you want, you will have to be proactive about it.

Landing Pages 51

Landing Pages Video Marketing Conversion Tips 51

markempa

AUGUST 19, 2012

Here’s the good news: When they do finally convert, they do so at a much higher rate. When we do this, we see conversion rates that exceed 20%,” he points out. “In In contrast, the average website has a conversion rate of 1.6%. Related Resources: MarketingSherpa B2B Summit 2012. Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Webbiquity

APRIL 17, 2018

Because it breaks down barriers to conversion. Consider this: the total cart abandonment rate across all kinds of online retail was over 75 percent in the second quarter of 2017. For example, real-time statistics can show what times of the day are seeing the most conversions. In 2012 he founded a creative design agency.

eCommerce 123

eCommerce Marketing AI Amazon Advertising Agencies 123

markempa

JUNE 24, 2013

Optimize Web assets for more conversions, leads and sales. So, if you need a few more ideas on what to test, check out this video from Optimization Summit 2012 – 30 Ideas in 30 Minutes: Rapid-fire tips and techniques to help you solve your most challenging problems. Communicate clear, consistent value across all marketing channels.

Optimization 120

Optimization Buy Thought Leadership Planning 120

ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

AUGUST 30, 2019

I dug into the data from the previous campaigns to find more than a 95% bounce rate, zero organic search traffic, and no social shares on many of these landing pages. The traffic generated from the advertising page was supplemented by organic search traffic, social shares, a lower bounce rate, and higher engagement with the brand.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

ClearVoice

JUNE 28, 2023

Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014. They found that the rate had risen from 10% to 90% in the last few decades. This leads to a higher conversion in sales and a better rate of return. Google: Google has acquired more than 200 companies. Pretty nice.

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

LeanData

MARCH 14, 2023

workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. What’s the conversion rate of your best landing page form fill? According to Impact, the median conversion rate is between 2.3 There’s a New B2B Buyer Over 50 percent of the U.S. Need a proof point?

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Valasys

OCTOBER 18, 2023

Its versatile features continue to empower businesses to optimize their online presence, enhance user experiences, and drive meaningful conversions, making it a cornerstone of modern digital strategy. It gradually evolved to become Google Analytics, focusing primarily on website traffic analysis, user behavior tracking, and conversions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Focus Roundtable Recap: Optimizing Landing Page Conversion Rates.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

markempa

NOVEMBER 3, 2014

Lack of lead management impacts lead conversion and ROI. I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. 61% send all leads directly to Sales; however, only 27% of those leads will be qualified.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Digilant

MAY 4, 2021

Digital marketers are prepared to report on KPIs, conversion rates, reach, and beyond at a moment’s notice. Simple reports of who may have seen ads or the conversion rates are quickly growing to be an advertising measurement of the past. Even with the global pandemic, digital ad spend grew 12% to reach $139.8

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing & Strategy 52

Marketing Insider Group

DECEMBER 8, 2011

Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. 2012 will bring content strategists into the planning discussions where they can impact investment.

B2B Marketing 100

B2B Marketing Planning B2B Mobile Marketing 100

markempa

DECEMBER 29, 2011

Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. Showing an average of 26% lift in conversion rates, real-time marketing is a prime method of doing this. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Totaled it. Sounds more like 4.5

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

JULY 20, 2017

The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. This bring us to the next myth… Click Through Rate is a factor in search result rankings. This is false.

SEO 120

SEO CTR Domain Keywords 120

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

markempa

NOVEMBER 21, 2011

By benchmarking industry funnel conversion rates, SiriusDecisions provided B2B marketers with a powerful framework for evaluating their own conversion rates from one funnel stage to the next, identifying funnel leakage and best practices, and forecasting results. So what are you really benchmarking? .

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

ViewPoint

OCTOBER 2, 2012

In fact, when we studied the conversion rate for one company recently, what we found is that most of their lead conversion was happening from nurtured leads that were warm that the salespeople had ignored.”. Be in those online communities offering advice, solving problems, and sharing information.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Ambal's Amusings

MARCH 27, 2012

2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. High Clickthrough Rates : Outbrain clickthrough. Brainshark: Online and Mobile Video Presentation Tool. Plans and Pricing.

Tools 100

Tools Advertorials Planning Clickthrough 100

Outbrain

AUGUST 26, 2022

Outbrain has had a wonderful partnership with Microsoft since 2012, but we’ve recently expanded this partnership to offer advertisers more inventory. Achieve scale and higher conversion rates. Microsoft News has a highly engaged loyal audience that is showing up to 3X lift in conversion rates compared to similar news websites.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Aggregators 26

Biznology

JUNE 22, 2016

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate.

Top of Funnel 150

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 150

ViewPoint

APRIL 19, 2017

He is a trust builder focused on leading transformational conversations, those that create and sustain relationships of value. Jeb Blount made the very interesting point: If you have 30 prospects and a 20% close rate, when you close two deals you should replace 10 prospects – not two. Sales is NOT customer service.”.

Conference 149

Conference PointClear Cold Calling Work Management 149