Martech

FEBRUARY 15, 2023

In 2012, The Wall Street Journal caught travel website Orbitz charging Apple device users more for hotel rooms than PC users. Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement. Here’s a rather unscrupulous variation of this theme.

Ethics 95

Ethics Marketing AI Multivariate analysis Paid Search Agency 95

Zoominfo

AUGUST 9, 2018

4 in 5 marketing automation users increased their leads by using marketing automation software and almost as many (77%) saw an increase in conversions ( source ). 58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Outgrow

AUGUST 12, 2021

Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. As a SaaS company, you rely on conversion, and interactive calculators have a conversion rate of over 40% as compared to just 2-12% for the run-of-the-mill landing pages.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

markempa

JUNE 24, 2013

Optimize Web assets for more conversions, leads and sales. So, if you need a few more ideas on what to test, check out this video from Optimization Summit 2012 – 30 Ideas in 30 Minutes: Rapid-fire tips and techniques to help you solve your most challenging problems. Communicate clear, consistent value across all marketing channels.

Optimization 120

Optimization Buy Thought Leadership Planning 120

LeanData

MARCH 14, 2023

workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. What’s the conversion rate of your best landing page form fill? According to Impact, the median conversion rate is between 2.3 There’s a New B2B Buyer Over 50 percent of the U.S. Need a proof point?

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

markempa

AUGUST 19, 2012

When we do this, we see conversion rates that exceed 20%,” he points out. “In In contrast, the average website has a conversion rate of 1.6%. When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. Want to learn more?

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Valasys

OCTOBER 18, 2023

Its versatile features continue to empower businesses to optimize their online presence, enhance user experiences, and drive meaningful conversions, making it a cornerstone of modern digital strategy. It gradually evolved to become Google Analytics, focusing primarily on website traffic analysis, user behavior tracking, and conversions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Vidyard

MAY 1, 2014

A high-conversion landing page can be the difference between your business thriving and, well, going out of business. Here are three things you need to know to increase your landing page conversions with an explainer video. That said, our current 140-character, six-second video culture doesn’t make it easy.

Landing Pages 51

Landing Pages Video Marketing Conversion Tips 51

markempa

NOVEMBER 21, 2011

By benchmarking industry funnel conversion rates, SiriusDecisions provided B2B marketers with a powerful framework for evaluating their own conversion rates from one funnel stage to the next, identifying funnel leakage and best practices, and forecasting results. So what are you really benchmarking? .

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Focus Roundtable Recap: Optimizing Landing Page Conversion Rates.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Digilant

MAY 4, 2021

Digital marketers are prepared to report on KPIs, conversion rates, reach, and beyond at a moment’s notice. Simple reports of who may have seen ads or the conversion rates are quickly growing to be an advertising measurement of the past. Even with the global pandemic, digital ad spend grew 12% to reach $139.8

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing Strategy 52

markempa

DECEMBER 29, 2011

Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Outbrain

AUGUST 26, 2022

Outbrain has had a wonderful partnership with Microsoft since 2012, but we’ve recently expanded this partnership to offer advertisers more inventory. Achieve scale and higher conversion rates. Microsoft News has a highly engaged loyal audience that is showing up to 3X lift in conversion rates compared to similar news websites.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Aggregators 26

ViewPoint

OCTOBER 2, 2012

In fact, when we studied the conversion rate for one company recently, what we found is that most of their lead conversion was happening from nurtured leads that were warm that the salespeople had ignored.”. Be in those online communities offering advice, solving problems, and sharing information.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Contently

MAY 18, 2017

By the 10:20 networking break, the new waterfall was the topic of nearly every conversation I heard. Sirius hadn’t updated it since 2012, so the new framework was big news to the point that it quickly trended on Twitter in Las Vegas. Here are the biggest insights you need to know about. And people were hyped. Real hyped.

Demand 94

Demand Work Management Marketing Management Webinar Metrics 94

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. The more broad based the trade-show appeal, the less aligned it will be with your product/service categories and target market, so the conversion rate will be lower.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

markempa

NOVEMBER 3, 2014

Lack of lead management impacts lead conversion and ROI. I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. 61% send all leads directly to Sales; however, only 27% of those leads will be qualified.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

ClearVoice

JUNE 28, 2023

Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014. This leads to a higher conversion in sales and a better rate of return. That targeting and accuracy can lead to a higher conversion rate and better return on investment. billion) and Motorola ($12.5

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. Showing an average of 26% lift in conversion rates, real-time marketing is a prime method of doing this. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Totaled it. Sounds more like 4.5

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

NuSpark Consulting

APRIL 28, 2012

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. Social media is conversation, and that conversation leads to more followers and likes, and that means more opportunity to find prospects and alliances. Then I perform a conversion.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Huptech Web

OCTOBER 6, 2023

When customers use social media to express their joy or frustration about a product or service, these authentic conversations can be a game-changer for brand perception. It’s not just about boosting conversion rates or building a brand community; those are fantastic perks for implementing UGC in your brand.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Contently

JULY 2, 2018

Design and UX impact read time, bounce rate, conversion rate , etc. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. According to a Stanford Persuasive Technology Lab study, 46.1

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Lenny's Newsletter

AUGUST 29, 2023

Through the conversations that we had with people, we began to see a certain segment really get excited about it. In 2012, Instagram had only really started. Data from outbound sales is the best signal for what’s working, versus leads from investors and friends.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Hubspot

JUNE 20, 2017

Also know that the lower the CTA is in the funnel, the less conversions you’re going to get. Easy, look at the conversion rates below. These are Relevance.com conversion rates since November of 2012 for social media channels. There’s a reason to put it at the end, too, but more on that shortly. Chad Pollitt.

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

Convince & Convert

SEPTEMBER 6, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Social Pros Podcast blogging conversation marketing crowdsourcing product launch social communities social media Social Media Marketing social media monitoring social media strategy social networking Social Pros twitter' Listen Now .

Personalization 136

Personalization Social Media Skype Blogger 136

FunnelEnvy

JULY 24, 2023

In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company. From Meta to Google to Coca-Cola, the most successful companies worldwide have a long history of creating disparate teams and putting them together to achieve important goals.

Top of Funnel 52

Top of Funnel Guidelines Wiki Startups 52

NuSpark Consulting

APRIL 26, 2012

I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted. I’ll review and implement systems that will improve sales forecasting and conversion rates throughout the pipeline,” explains Donny. Not getting enough leads or conversions?

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Hubspot

OCTOBER 28, 2020

What are your company's typical email click-through rates? What is your average landing page conversion rate? Editor's note: This post was originally published in September 2012 and has been updated for comprehensiveness. Establish data benchmarks. How many "likes" do you generally get on an individual Facebook post?

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Paul Gillin

JULY 19, 2013

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012. This represents a 4% increase since 2012. • It will be for a long time.

Social Media 50

Social Media Social Networks Statistics Facebook 50

KoMarketing Associates

SEPTEMBER 25, 2013

Evaluate Navigational Performance Post Landing Page – Document the percentage of times visitors to jump from optimized pages to a key conversion-oriented pages, such as a request for download or request for evaluation type web asset. Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. In the process it increased conversion rates by 136%. Overall, it requires an understanding of the purchase process from the buyer's point of view.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Symantec is enjoying not only lower selling expense, but also admirable revenue growth, with sales up 25%, and trial-to-conversion rates up 33% in the first year. Photo credit: Wikipedia.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! Higher conversions. We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I could spend $200K to hire a full-time writer, SEO expert, and conversion rate optimization (CRO) specialist to work on my blog. It seems we all have an obsession with killing things off. In the new millennium, we had the Y2K computer scare.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101