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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

In 2012, we feared the world would end and we would all just poof. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A It seems we all have an obsession with killing things off.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! What are your company's typical email click-through rates? What is your average landing page conversion rate?

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

— Ekaterina Walter (@Ekaterina) December 19, 2012. Showing an average of 26% lift in conversion rates, real-time marketing is a prime method of doing this. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Dharmesh Shah (Co-Founder and CTO, HubSpot ).

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Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

Hubspot

Easy, look at the conversion rates below. These are Relevance.com conversion rates since November of 2012 for social media channels. Editor's Note: a version of this post first appeared on Inbound.org , HubSpot's community for inbound marketers. SlideShare referral traffic has more inherent trust in you.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Brian Halligan, CEO and Founder of HubSpot. In the process it increased conversion rates by 136%. A turnaround in this area can boost the top line.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform. Number of attendees.

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Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO.