KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Is Presentation More Important Than Content Itself?

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Planning 100

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. It is likely that you will be strategizing, working with clients, or analyzing previous campaigns whenever you are not writing. Next thing you know, you are back to writing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Martech

JANUARY 25, 2024

“Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors.

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! I recently stated that I “worship at the ‘Content Rules’ altar” and I meant it. Mark stated that “it is not enough to have great content.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

SmartBug Media

JULY 17, 2020

Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want. From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. Q: You have extensive career experience in email marketing, content and B2B strategy. I actually have a Master of Fine Arts degree in Creative Writing. Q: Are you still writing? A: For sure.

B2B Thought Leadership 67

B2B Thought Leadership Thought Leadership Press Conference 67

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Webbiquity

MAY 16, 2019

Before you write compelling content, you should understand your audience’s needs and preferences. Tactic lists: business pros are always on the lookout for new, useful, actionable tactics; Process descriptions: a lot of online content lacks depth. Content is king, but the king should be properly presented.

Practices 205

Practices Effectiveness Case Studies Case Study 205

Hubspot

AUGUST 18, 2017

But after completing several content marketing internships and taking classes like business writing, electronic journalism, and creative writing, I’ve learned how to write for an audience. You can hone your writing skills online -- and this blog post can be one of your bookmarkable resources. 1) Trim the fat.

Tips 78

Tips Class Copywriting Fulfillment 78

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Optimizing your online content can provide a big boost to marketing performance. . Brand Recall.

SEO 287

SEO Lead Scoring Lead Ranking Paid Search Agency 287

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. 4: Use SEO to your advantage Search engine optimization (SEO) can help your content rank better so it’s seen by the people who are searching relevant terms. 5 Tips on Writing for SEO.”

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools.

Keywords 100

Keywords Research SEO Tools 100

Biznology

FEBRUARY 20, 2018

While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999. People are Impressed by Writers and Writing. Don’t Rely on Others to Keep Your Words Alive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Ambal's Amusings

JULY 27, 2012

Content Marketing Tools Series #8 Scribe. 2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. Scribe shows you what language searchers use before you begin to write. Scribe shows you what language searchers use before you begin to write. Once your content is created, Scribe reveals other profitable keywords.

Tools 100

Tools Planning Content Marketing Content 100

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What kinds of content do they engage with? Each stage has its own content message and delivery strategy that needs to be followed.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Scoop.it

OCTOBER 5, 2021

Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. That’s why in this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021. As a content marketer, there’s no reason why you shouldn’t join the list. Right Inbox.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Could the answer be to outsource the writing to a freelancer?

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Marketing Insider Group

OCTOBER 12, 2015

But that’s not what I’m going to write about. No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted the need for content strategists, social sales leaders and data scientists.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Convince & Convert

SEPTEMBER 18, 2015

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Here are four psychological principles you need to leverage to craft a killer content marketing strategy. highlight to tweet). The Halo Effect.

Webinar Metrics 164

Webinar Metrics Marketing & Strategy Content Urgency Marketing 164

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I remember reading a great post about hiring a journalist for your content marketing strategy.

Content 48

Content Marketo Opinions Paper 48

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi’s writing is personal, relatable, and informative.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Webbiquity

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. Whenever you write an account description or a bio, you should make it clear who you are and what you do in as few words as possible. 4. Share Original Content. In 2012 he founded a creative design agency.

Social Media 215

Social Media Tips Media Ideal Customer Profiles 215

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. I can hear it now. “Oh, Let’s see if any ideas spark by talking through those.”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. New data suggests that content that earns a Featured Snippet can receive a 516% increase in sessions. How to Get a Featured Snippet on Google in 5 Steps.

Features 64

Features Lead Scoring Lead Ranking SERP 64