Parse.ly

AUGUST 22, 2019

My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The user in me prefers a place to find like-minded individuals and relevant information. They may share your content, they may follow your handle, but the most explicit interest is measured through visits to your site. .

Social Media 81

Social Media Traffic Media Privacy 81

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! If you’ve stuck with natural link acquisition and SEO traffic is on the rise, a link disavow is unlikely to help. We’ve seen webmasters rely on this all too often, leading to further traffic loss.

Lead Scoring 91

Lead Scoring Lead Ranking CAN-SPAM SEO 91

Tomorrow People

AUGUST 8, 2012

Date: 14th August 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

JULY 25, 2012

Date: 31st July 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. You will learn: How to drive relevant traffic to a website or blog.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

JULY 30, 2012

Date: 6th August 2012 (Monday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. The importance of content and its role in lead generation.

Content Marketing 120

Content Marketing Advertising Agencies Content Case Study 120

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Tomorrow People

AUGUST 30, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners. How content can drive sales through your website.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Tomorrow People

AUGUST 15, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners. How content can drive sales through your website.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Method and Metric

JUNE 5, 2020

This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. But are infographics still relevant? of web traffic comes from mobile phones; it can be hard to design for both. And as with any marketing trend, some great and some not so great examples exist.

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

DivvyHQ

APRIL 9, 2019

When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. This shark’s evolving search algorithms lurk beneath the warm waters of the web, devouring websites and content programs that can’t keep up with algorithmic shifts. And you know creating targeted content is essential.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Tomorrow People

JUNE 18, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. This free seminar shows you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing.

Content Marketing 120

Content Marketing Content Case Study Case Studies 120

Ambal's Amusings

MARCH 27, 2012

2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. Driving Traffic : Outbrain helps in bringing traffic to your great content.

Tools 100

Tools Advertorials Planning Clickthrough 100

KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? ’ Content for featured snippets is automatically pulled by Google from indexed web pages that Google believes matches the user’s intent.”. The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs.

SEO 105

SEO Google Optimization Lead Scoring 105

Brightedge

AUGUST 7, 2020

This will give your pages better opportunity at ranking well, improve your content’s discoverability by people and searchbots, and increase referral traffic. Get backlinks with both new and existing content. Produce high-quality, educational content that other sites are motivated to link to. Earning good backlinks.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Vision Edge Marketing

DECEMBER 14, 2011

Too many marketing programs lack a performance target and those that have one are typically volume-oriented output-based metrics such as metrics related to the website traffic, downloads, and site behavior or social media behavior. Focus on outcomes rather than outputs. Data and analytics skills will make it possible to make better decisions.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

KoMarketing Associates

JULY 20, 2017

Not only is Google extremely intelligent and able to understand what your content and website is all about, but you can actually face penalties for stuffing keywords on your page. Some even used hidden text on a page to create association around additional terms that would drive traffic. Needless to say, Google quickly caught on.

SEO 120

SEO CTR Domain Keywords 120

Convince & Convert

APRIL 15, 2016

What’s even more exciting about our minds is that we can think of one thing, and thousands of other relevant thoughts will pop in our heads. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally.

Google 117

Google Wikipedia Content Wiki 117

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Outgrow

AUGUST 12, 2021

The need of the hour is interactive content. Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. On the other hand, the searches for content like eBooks have fallen. . Must Read: How to build an ROI calculator?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Biznology

DECEMBER 11, 2019

Today, Google prioritizes the quality and relevancy of your website. However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. Instead of spamming your domain name with keywords, focus on its relevancy and value. Exact-match domain keywords may harm your rankings.

Domain 129

Domain Brand Identity Branding SERP 129

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Webbiquity

MARCH 3, 2017

So it’s more important than ever to ensure your website ranks highly for relevant keywords. Gaining quality links requires building strong relationships with bloggers and websites relevant to your niche. Links from spun content. When you link to other websites, ensure it is a useful link. Comment spam.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Pearl Digital Marketing

OCTOBER 13, 2019

This is where our definitive guide comes in, and we’ll give you all of the tools you need to get a steady flow of organic traffic and boost your page ranking below. This means that what was essential for SEO and page ranking a month ago may not be relevant now. Defining an SEO Audit.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Webbiquity

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 100

Google Tips Digital Asset Management Best Practices 100

nDash

SEPTEMBER 30, 2021

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. For example, Medium is for blog-style content, while Quora features questions with threaded answers.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work. Describe the content formats you’ll focus on.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingProfs 2013 B2B Content Marketing Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Content Marketing. Content marketing works!

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

JANUARY 20, 2021

Table of Contents. They Want Ownership of Content. But that all changed when the Penguin algorithm dropped in 2012, and it’s changed several times since then. Your site’s backlinks’ quality and relevance are much more critical than the quantity. They Want Ownership of Content. Link Building. Getting a #1 Ranking.

SEO 69

SEO Link Building Keywords Click Rate 69

Porch Group Media

AUGUST 23, 2022

Amazon launched the first media network in 2012 and since has dominated the space. These retailers all have massive numbers of customers – and huge amounts of traffic on their website. Consumers can then make wiser purchase choices about relevant goods and services they might be interested in. The Future of Retail Media.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Valasys

OCTOBER 18, 2023

From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts. It gradually evolved to become Google Analytics, focusing primarily on website traffic analysis, user behavior tracking, and conversions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52