KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

DivvyHQ

APRIL 9, 2019

When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. This shark’s evolving search algorithms lurk beneath the warm waters of the web, devouring websites and content programs that can’t keep up with algorithmic shifts. So when it comes to SEO, how can you keep up?

Keywords 77

Keywords SEO Top of Funnel Planning 77

seo.co

JANUARY 20, 2021

Table of Contents. They Want Ownership of Content. You might have heard that SEO is dead….a However, if you grasp how SEO has changed over time, you’ll see that SEO still has plenty of value. However, if you grasp how SEO has changed over time, you’ll see that SEO still has plenty of value.

SEO 69

SEO Link Building Keywords Click Rate 69

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Is Presentation More Important Than Content Itself?

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

MARCH 3, 2017

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. So it’s more important than ever to ensure your website ranks highly for relevant keywords. Links from spun content. Comment spam.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Pearl Digital Marketing

OCTOBER 13, 2019

If so, an SEO audit can help clean up your broken links and help the search engines find you better. But first, you have to understand what an SEO audit is, know about a few SEO audit tools and how exactly to perform an SEO audit of your site. Defining an SEO Audit. Why You Should Perform Routine SEO Audits.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. 4: Use SEO to your advantage Search engine optimization (SEO) can help your content rank better so it’s seen by the people who are searching relevant terms.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

seo.co

JANUARY 18, 2021

Table of Contents. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + The best SEO tactics are genuine efforts to create value. Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Link Farms. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! If you’ve stuck with natural link acquisition and SEO traffic is on the rise, a link disavow is unlikely to help. Obtaining keyword-rich anchor links pointing directly to SEO landing pages.

Lead Scoring 93

Lead Scoring Lead Ranking CAN-SPAM Profiling 93

NuSpark Consulting

MAY 5, 2012

I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. Most SEO people aren’t marketers. They may be great technicians, but we need help when it comes to writing compelling content that drives leads. An example of our SEO and content director integration is when writing meta tags and meta descriptions.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Rules 148

Rules Planning Brand Identity Branding 148

Webbiquity

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. Just make sure they truly are relevant, because there is nothing worse than a keyword-heavy mess in an account description.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

KoMarketing Associates

JANUARY 9, 2014

According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO. ” Boost our SEO by linking out? ” Linking to credible third-party sites will not directly boost SEO performance.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

Top Rank Marketing

AUGUST 2, 2023

2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands.

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Biznology

FEBRUARY 20, 2018

A lot of what I have written over the last 9 years is still relatively relevant and salient almost a decade later: evergreen ! Much of that older stuff died when some servers died back in 2012, but those posts are still somewhere in the Wayback Machine. Don’t Rely on Others to Keep Your Words Alive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Brightedge

AUGUST 7, 2020

3 min read Backlinks are foundational to SEO and play an influential role in search engine ranking. This will give your pages better opportunity at ranking well, improve your content’s discoverability by people and searchbots, and increase referral traffic. Get backlinks with both new and existing content.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Method and Metric

JUNE 5, 2020

This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. But are infographics still relevant? What impact do infographics have on SEO – if any? Shareable – Great way to get your content to spread quickly, and possibly get some backlinks to your site.

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. SEOs believe that Google is now factoring social signals into search results).

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Biznology

DECEMBER 11, 2019

Now, if you’re not sure how they impact SEO, here are a few simple facts to know. Today, Google prioritizes the quality and relevancy of your website. Keywords in your domain still carry a minor SEO value, even though they shouldn’t. Instead of spamming your domain name with keywords, focus on its relevancy and value.

Domain 129

Domain Brand Identity Branding SERP 129

Content Standard

OCTOBER 4, 2014

Search engine optimization in 2014 depends on the creation of quality SEO content, according to a new report from Searchmetrics. Titled “SEO Ranking Factors and Rank Correlations 2014,” the report offers important guidance on how content should be cultivated going forward.

Studies 40

Studies SEO Correlation Content 40

nDash

SEPTEMBER 30, 2021

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. For example, Medium is for blog-style content, while Quora features questions with threaded answers.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Use social media to support your search optimization efforts (SEO). 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Moz

FEBRUARY 26, 2019

Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. Further reading: How Does Mobile-First Indexing Work, and How Does It Impact SEO? Dr. Peter J. Dr. Peter J. Dr. Peter J.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Webbiquity

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 100

Google Tips Digital Asset Management Best Practices 100

Content Standard

JULY 14, 2017

I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. The web redesign had paid off, and almost all of their KPIs were trending up compared to the old site, but what surprised me the most was their SEO strategy. My SEO War Chest. Twenty Years of SEO. How was that even possible?

SEO 45

SEO Mobile Advertising Marketing Agencies 1 Mobile Marketing 45

Marketing Insider Group

APRIL 19, 2012

We all create content. I mean no one wants to call someone else’s (content) baby ugly… This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that’s all of us). Last month I wrote “ Is Your Content Boring?

Training 100

Training Content Marketing Content Paid Search Agency 100

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. Not having the time or resources to produce enough content. So what do you do?

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. 5 Reasons Content Marketing is Getting Harder.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

markempa

OCTOBER 28, 2012

When someone asked a follow-up question on whether they needed search engine optimization (SEO), Kelly answered no. She was merely looking for a platform where she could easily update content. GHT’s Web partner collaborated with GHT leadership to determine the site’s architecture and content. Create content.

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

Directive Agency

DECEMBER 13, 2018

In the world of B2B SEO, strategies are constantly changing. I’ve provided you with 10 B2B SEO strategies to meet your budget limitations that require little to no money. . I’ve provided you with 10 B2B SEO strategies to meet your budget limitations that require little to no money. . Research SEO Tools. Include images.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Search engine optimization (SEO). As we can see in the above chart, SEO was rated as very effective by a third of marketers, and this tracks with Hank’s experience.

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

EMagine B2B Blog

MARCH 5, 2019

In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them. Structured vs. Unstructured Content. Structured vs. Unstructured Content. This is where structure content becomes critical.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58