ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.

Social Media 48

Social Media Media Conversion Marketo 48

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I remember reading a great post about hiring a journalist for your content marketing strategy.

Content 48

Content Marketo Opinions Paper 48

Content4Demand

OCTOBER 3, 2018

In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have a social media strategy in place, only 32% have documented it.

Social Media 40

Social Media Brand Identity Branding Media 40

Adobe Experience Cloud Blog

APRIL 7, 2015

Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content. Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. And display ads typically deliver even lower rates all together. Stop the Waste!

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). We also suppress other segments if the content is not a good fit.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. Which content (blogs, ebooks, etc) should you send to a certain type of lead? With more channels, you can capture more data from your customers, leading to more relevant targeting.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. The more that you can tailor your communications, the more relevant (and better received) they will be. Tweet to us @Marketo, or drop us a line in the comments below. Knowledge is power.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications. Take a look at our SlideShare for a glimpse of what’s inside: The Definitive Guide to Engaging Email Marketing from Marketo. Email must be relevant. Email Marketing'

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). At Marketo, we’ve just begun to test these. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Outgrow

JULY 1, 2021

Radical Relevancy. Using highly relevant content. And we learnt a new term – Radical Relevancy ! The Podcast – Youtility and Radical Relevancy with Jay Baer. Jay Baer: User generated content. We help major clients think through content strategy, social strategy, customer experience, strategy.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Adobe Experience Cloud Blog

APRIL 15, 2014

If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. A few weeks ago, we talked about how Pinkberry uses data to make their emails more targeted and relevant (and to motivate people like me to binge on froyo).

Buzz 48

Buzz Multi-Channel Thought Leadership SMS 48

Adobe Experience Cloud Blog

JANUARY 22, 2013

Amazing Things Will Happen - CC Chapman – A truly inspiring book by one of my favorite content creators. The Impact Equation - Chris Brogan - I think this book is a bit ahead of it’s time, and is a primer for the immense challenges that will face content creators this year. This could be my all time favorite business book.

Paid Search Agency 48

Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?

Twitter 100

Twitter Tips Tools Tactics 100

Onalytica B2B

JUNE 30, 2015

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free!

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Webbiquity

NOVEMBER 29, 2012

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

Marketing Analytics Tools 100

Marketing Analytics Tools Best Practices Social Networks CAN-SPAM 100

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

by Jason Miller I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world.

Content Marketing 48

Content Marketing Planning Content Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. Email subscribers are no longer content with a witty email copy or bright imagery. Tailor-made content. Relevant information. Keyframe Animation-Based Interactivity. Source: Really Good Emails ).

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Let me dispel 12 of those marketing automation myths: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

billion in 2012. To make sure your user-generated content is full of positive feedback and messaging for your brand, look for festivals that align with your ideal customer profile. What better way for a brand to present itself as cool and relevant than by partaking in trends like music festivals? It’s not a sales expo.

Activities 132

Activities Brand Identity Branding Ideal Customer Profiles 132

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Standing out in a sea of content is getting harder and harder. Pairing your content with relevant images is an easy way to increase engagement.

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Adobe Experience Cloud Blog

AUGUST 29, 2013

The more focused your segmentation, the more relevant you can be with all those other factors (subject line, etc.). It’s basically impossible to be relevant with a “least common denominator” message sent to a large group – so use targeting to define the natural segments in your list and send uniquely compelling emails to each.

Segmentation 48

Segmentation Thought Leadership Verticals Marketo 48

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment. Next week: Content, Content, Content.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

JUNE 24, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand —not just always ‘on,’ but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.”.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.).

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

MAY 15, 2012

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. One of which is Andy MacMillan, Salesforce Data.com’s Senior Vice President of Products and Marketing.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Martech

FEBRUARY 25, 2022

Dynamic content makes it easier for marketers to highly personalize content and messages based on customer preferences. Seamless content management with automatic application of metadata tags to digital marketing assets. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Velocity Partners

DECEMBER 18, 2018

Published in 2012, it combined gripping, unashamedly long-form text (by John Branch) with photos, videos, maps, animations and audio. An example: one of their early Times experiments was about re-packaging archive content to make it relevant again. Rand Fishkin and Moz’s Whiteboard Fridays – the content franchise that ate SEO.

Advertising Agencies 62

Advertising Agencies Peer-to-peer Storytelling Marketing Report 62