NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll also supports my message of how content marketing and lead generation go hand-in-hand. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

AUGUST 7, 2020

Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. Optimizing your online content can provide a big boost to marketing performance. . Brand Recall. Embracing solid SEO practices will pay dividends now and beyond these pandemic times.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. Just make sure they truly are relevant, because there is nothing worse than a keyword-heavy mess in an account description.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Tomorrow People

OCTOBER 26, 2017

We wiped out website design in March 2012. Copywriting bit the dust in April 2012 as content was crowned king. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword).

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. New data suggests that content that earns a Featured Snippet can receive a 516% increase in sessions. How to Get a Featured Snippet on Google in 5 Steps.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Ambal's Amusings

JULY 27, 2012

Content Marketing Tools Series #8 Scribe. 2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. Once your content is created, Scribe reveals other profitable keywords. Scribe also analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on SEO best practices.

Tools 100

Tools Planning Content Marketing Content 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What kinds of content do they engage with? What keywords do they use to research your solutions? What their needs are.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. New data suggests that content that earns a Featured Snippet can receive a 516% increase in sessions. How to Get a Featured Snippet on Google in 5 Steps.

Features 52

Features Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

JULY 20, 2017

Keyword density is an important factor when writing for SEO. At one point, SEO could very well have been about putting a keyword on a page a certain number of times to ensure that it was being recognized by search engines. META keywords help pages rank better in search results. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Biznology

DECEMBER 11, 2019

Keywords in your domain still carry a minor SEO value, even though they shouldn’t. According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword. Exact-match domain keywords may harm your rankings. Forget about optimizing for keywords.

Domain 129

Domain Brand Identity Branding SERP 129

Contently

FEBRUARY 8, 2022

The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. Allowing customers to speak for your brand leads to more user-generated content and more engaged online followers. Having those videos on YouTube can also help you rank for certain keywords.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Hinge Marketing

JANUARY 9, 2020

Content is king. Everyone is creating content. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. So, how is your content doing? Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! Similarly, traffic may be flat over long periods of otherwise strong on-page SEO and content creation initiatives, and you suspect off-page factors may be the reason why.

Lead Scoring 97

Lead Scoring Lead Ranking CAN-SPAM Profiling 97

Content Standard

NOVEMBER 15, 2014

Exact-match domains (EMD) still tend to rank higher than their unmatched counterparts, even though Google has de-emphasized keyword domains in the past few years. Research from SEO software company CanIRank shows that keyword domain names earn higher rankings and require fewer links than their non-keyword counterparts.

Domain 40

Domain Keywords Google Newsletter 40

Zoominfo

NOVEMBER 7, 2018

But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. Eliminate vague buzzwords. Sell the company culture.

High Quality Lead 130

High Quality Lead B2B Terms and Conditions Transparency 130

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. I find email is less difficult and more effective with the right content. – Content is really difficult to do right.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library. Sounds easy right?

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. Not having the time or resources to produce enough content. So what do you do?

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

NuSpark Consulting

MAY 5, 2012

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. All content needs to be original.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

Convince & Convert

APRIL 15, 2016

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. Google no longer takes a search query as a string of keywords, but rather as distinct entities. Organize Your Content by Schema Markup.

Google 117

Google Wikipedia Content Wiki 117

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

markempa

SEPTEMBER 16, 2012

for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . Who was involved in the purchasing process.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Zoominfo

NOVEMBER 7, 2018

But there’s one problem – the recent growth of job aggregation sites has placed an added emphasis on the use of keywords. So, while traditional job descriptions may be boring, they’re likely to contain the same keywords that job seekers have been conditioned to search for. 2. Eliminate vague buzzwords.

High Quality Lead 100

High Quality Lead B2B Terms and Conditions Transparency 100

Adobe Experience Cloud Blog

APRIL 3, 2018

Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. Featured Snippet for our target keyword in Google. Identify the keyword you’d like to be seen in the Featured Snippet. Remember that Google rewards quality content and not keyword stuffing.

Google 134

Google Wikipedia Keywords CTR 134

Convince & Convert

JANUARY 17, 2012

Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy”. Jay brought up a similar subject as the one I’m going to describe here in his recent article: 6 Stages to Exposing Yourself with Content Marketing. Transparency in Content Marketing. Guest post by Marcus Sheridan. Transparency’.

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

seo.co

JANUARY 20, 2021

Table of Contents. They Want Ownership of Content. Keyword Stuffing. + But that all changed when the Penguin algorithm dropped in 2012, and it’s changed several times since then. They Want Ownership of Content. This could hold your content client, and it could even be sold to someone else. Keyword Stuffing.

SEO 69

SEO Link Building Keywords Click Rate 69

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Modifying Content: Running invisible scripts from the header or footer templates. Obviously, Google wants everyone to play by the rules.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Martech

AUGUST 27, 2021

Consumer intelligence company Talkwalker has acquired review management platform Reviewbox, expanding its capabilities to integrate e-commerce and user-generated content data with its extensive customer insights offerings. The company serves over 2,500 brands, including Delta and Whirlpool.

Privacy 112

Privacy Work Management Marketing Management Privacy Protection 112