Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! What is your average landing page conversion rate? But boy, has that changed. So be empowered, marketers!

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

DECEMBER 11, 2020

But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience. It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content.

Ethics 100

Ethics Design Guidelines Amazon 100

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. For example, a home page may have no headlines at all. For example, a home page may have no headlines at all. 5 Tools to Battle Social Media Content Overload. 25 Eye-Popping Internet Marketing Statistics for 2012.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

Hubspot

APRIL 19, 2012

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. 10 Ways to Earn Your Landing Page Visitors' Trust.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

SnapApp

JUNE 9, 2016

Is this going to be yet another post about the 2012 minute-and-a-half promotional video? According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. Webinars & Landing pages. Interactive content. Thankfully, no.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies B2B 48

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

KoMarketing Associates

JULY 2, 2019

The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. How did they land on this page? . About the Author.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). Purchase Motivation.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Content4Demand

OCTOBER 3, 2018

In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have a social media strategy in place, only 32% have documented it.

Social Media 40

Social Media Brand Identity Branding Media 40

Hubspot

JUNE 20, 2017

The site receives 159 million page views per month, and has more than 70 million users. As content marketers it is our duty to provide our content consumers with what to do next. If someone is going to take the time to read, watch or listen to our content we owe them the next step.

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. million for HubSpot and $85.1

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. They have a Twitter account and Facebook page.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

SEPTEMBER 2, 2011

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." Offer Valuable Content to Attract [Foot] Traffic. HubSpot sent approximately 20 of our inbound marketing consultants who -- when not at Dreamforce -- teach our customers how to do inbound marketing using HubSpot every day.

Hubspot 28

Hubspot Event Marketing Marketing Strategy Marketing & Strategy 28

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3)

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

DECEMBER 28, 2011

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? And can A/B testing extend beyond landing pages to other areas of your marketing? (It What Can You A/B Test on Landing Pages? Tons of things.)

Landing Pages 28

Landing Pages Paid Search Agency Click Rate Case Study 28

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content 'til the cows come home, we'd like to provide some reasons why quality is so important. Facebook's Timeline Calls for More Content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JUNE 16, 2016

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

NOVEMBER 15, 2012

As users, we often prefer consuming visual content to reading blocks of text. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. As a result, our study revealed that photos on Facebook Pages received 53% more Likes than the average post.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

MAY 16, 2012

We know what in marketing annoys us , but we were curious what our audience -- made up of business owners, marketers, content creators, and consumers -- had to say about the matter. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Joy(@JoyonCapeCod) May 14, 2012.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

MARCH 31, 2020

To learn more about Facebook’s contest rules, visit their Page Guidelines. Include a Form on a Landing Page to Generate Leads. If your goal is to generate leads from your contest, you might want to include a form directly on your landing page. Create Your Own Terms & Conditions / Official Rules Page.

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Seems unreal, right?

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

SEPTEMBER 16, 2012

The True Power of Evergreen Content - A Case Study, From SEOmoz. Evergreen content, or content that is perpetually relevant, can be used as a foundation for your company’s overall content strategy. Essentially, think of it as content that's more or less the opposite of news. Curious to read more?

Ad Exchange 28

Ad Exchange Case Studies Case Study Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 16, 2012

It could be because they share valuable, educational content that appeals to your interests and needs. Charmin(@Charmin) August 8, 2012. Charmin(@Charmin) August 7, 2012. Charmin(@Charmin) August 7, 2012. Installing a helipad on my new helicopter so it can land on itself. Old Spice(@OldSpice) August 13, 2012.

Social Media 28

Social Media Brand Identity Branding Media 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. How will your business keep up? And, hey, no need to wait.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Create Calls-to-Action. Inboundwisdom.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

MAY 15, 2012

As Twitter mentioned in its announcement of the updated Discover tab, the microblogging site is making an ongoing effort to bring users closer to the content and tweets they care about, making content discovery on Twitter even easier. Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox.

Twitter 28

Twitter Content Opt-out Landing Pages 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. The people who consistently read and share your content with their networks?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

MARCH 24, 2013

Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. So this week, we've gathered some interesting stories on what you need to know about new business pages, analytics, ad delivery services, and more. Read the full article at HubSpot.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

DECEMBER 19, 2014

It was first introduced in August 2012. It was first introduced in April 2012. Panda: A search filter meant to stop sites with poor quality content from working their way into Google''s top search results. February 2014: Page Layout #3. It was first introduced in February 2011. The Major Google Algorithm Updates of 2014.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

JANUARY 10, 2012

This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile , written with Jeanne Hopkins, VP of marketing @HubSpot. 1) Create a Landing Page: First and foremost, you’ll need to create a mobile-optimized landing page.

Generation 28

Generation Landing Pages Leads Lead 28

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Keep other web pages up to date. The frequency with which you post and update content matters in search engines, and to people. lead goals. Getting Found.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

APRIL 18, 2012

When people land on your website, they usually ask themselves, “What’s in it for me?” That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. Create a Customized Page for Each Persona. The Importance of Buyer Personas in Website Design.

Design 28

Design Marketing Websites Buyer Personas Case Study 28