2012 Content Google Marketo Relevance 
Adobe Experience Cloud Blog
OCTOBER 11, 2017
A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. That is the (not so) secret behind creating content that converts. So, what do you do?
Adobe Experience Cloud Blog
JANUARY 13, 2012
For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. 2. Create relevant content marketing. 4. Add social sharing to your content.
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KoMarketing Associates
APRIL 11, 2013
MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. Google Search Quality Guidelines. View the full report.
Adobe Experience Cloud Blog
APRIL 7, 2015
Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content. And display ads typically deliver even lower rates all together.
Adobe Experience Cloud Blog
JANUARY 16, 2013
by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. The problem isn’t necessarily content itself; it’s the lack of quality content. I remember reading a great post about hiring a journalist for your content marketing strategy.
Adobe Experience Cloud Blog
APRIL 15, 2014
If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. A few weeks ago, we talked about how Pinkberry uses data to make their emails more targeted and relevant (and to motivate people like me to binge on froyo).
Webbiquity
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?
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