Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter?

Media 95

Media Brand Identity Branding Storytelling 95

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Media 100

Media Content Marketing Work Management Storytelling 100

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Optimizing your online content can provide a big boost to marketing performance. . Local Customers Support Local Businesses.

SEO 285

SEO Lead Scoring Lead Ranking Paid Search Agency 285

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Mark isn’t going to write 500 posts this year and publish three books (or at least I hope not!). Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Planning 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. e-Strategy Trends ). e-Strategy Trends ). What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. Fortunately, there are a few strategies that can help you get the coverage you want in front of your target demographics. million more ads than 2018. Are there certain regions you want to target?

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. Why would we publish content that doesn’t directly sell?”

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012. It’s Award Season, friends (#AwardSzn), and NetLine has been included in the fun! It’s gigantic.

Research 52

Research Peer-to-peer B2B Content 52

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions. My guest today is Brian Carroll.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Hinge Marketing

JANUARY 9, 2020

Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants.

Research 118

Research Co-Registration Brand Identity Branding 118

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Sample 145

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Needless to say, there's a lot of content everywhere. in response.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Like most types of marketing, though, a global marketing strategy comes down to one thing: audience. Global Marketing Strategies. What Is Good Global Marketing? Dunkin Donuts. World Wildlife Foundation.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

ViewPoint

JULY 12, 2012

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. 2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

Content Standard

JULY 13, 2016

That’s a big bump from 2012, when 49 percent of adults said they received news from social media. How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Newsy content can go a long way on social media.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Brightedge

AUGUST 7, 2020

Get backlinks with both new and existing content. Earning backlinks organically is difficult, and while creating new content isn’t guaranteed to generate backlinks, a strong content strategy will be crucial to building backlinks to your site. Create content that is educational, authoritative, and trustworthy.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. There are two main ways for readers to share content online: use a share button or copy and paste the link. When dark shares expressed positive sentiment, they often dealt with aspirational content.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Zoominfo

AUGUST 9, 2018

37% of marketers state that budget constraints hinder them from conducting an effective marketing automation strategy ( source ). billion worldwide in 2019, up from $2 billion in 2012 ( source ). Content Marketing and Marketing Productivity. A massive part of B2B marketing is content creation. It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Parse.ly

DECEMBER 14, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Watch the full webinar.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Standard

OCTOBER 8, 2016

More often than not, if you’re working on a strategy and looking for paid promotion, you’re almost certainly looking to promote individual Tweets. The goal, of course, is to use compelling content to reach a larger audience, and to drive engagement with your brand. MarsCuriosity: “Best. Oreo: “Power Out?

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Marketing Automation Services 120

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. Marketers need continual content initiatives that tell stories over time. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Are you a PRO MEMBER?

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Valasys

OCTOBER 24, 2018

TrackMaven and Skyword have merged to form the numero uno content marketing platform. This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. Before Merger: Skyword. Before Merger: TrackMaven. Powerful together.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video.

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

Avitage

OCTOBER 21, 2012

October 22, 2012 Jim, I have been putting together the key points that the executive team needs to understand about a volume video production process. This should give them some confidence that the strategy to produce 200 videos for the channel strategy is viable. Our production model will be similar to that used by publishers.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 98

Paid Content Brand Identity Branding Top of Funnel 98

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. In addition, some acclaimed authors returned with new books.

Work Management 89

Work Management Advertising Agencies Marketing Management Content Marketing 89

Webbiquity

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 100

Google Tips Digital Asset Management Best Practices 100