The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 48% encourage the sharing of content in their email messages. 26% use content personalization.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

FEBRUARY 20, 2013

Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? This method maps channels and content along your customer journey, then identifies those with the highest rate of success for moving contacts to conversion. But this ability raises another issue. Click to Play.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

MARCH 22, 2012

The State of Demand Generation 2012. Create sufficient content (how can we possibly keep up with demand for content?). And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist. Content Creation Challenges. Here are some of my notes.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100