Industrial Marketing Today

JANUARY 2, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing [.]. Please click on the headline to read the full article.

Marketing 60

Marketing Marketing Websites Content Content Marketing 60

Industrial Marketing Today

OCTOBER 14, 2013

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Content 60

Content Business Blogging Customer Surveys Design 60

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Adding a human element into the content makes it even more compelling to your engineering audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

JANUARY 3, 2012

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The answer – create a content series. There are many advantages to this content marketing strategy. Fresh Content = Better SEO. Repurpose your content.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

DECEMBER 26, 2012

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. This is only a content summary. Visit my website for more content on industrial marketing.]. In keeping with the tradition of celebrating the start of [.]. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Content Inbound Marketing Design 60

Industrial Marketing Today

SEPTEMBER 17, 2012

The same survey also found that 42 percent of these companies have increased their budgets for digital marketing in 2012 and 47 percent of the respondents spend more than a third of their overall marketing budgets online. They are hoping that their lead generation problem will somehow solve itself if they continue to do business as usual.

Cost 60

Cost Planning Marketing Budget Creation Marketing Budget 60

Industrial Marketing Today

MAY 22, 2011

A total of 70% of the American workforce will be mobile by 2012. Make sure you are ready to deliver relevant content if you are planning to use text messages to create any kind of a location or time specific offer. The same applies if you want to create any kind of exclusive content for subscribers or current customers only.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60